在线协同设计中用户的产品偏好差异检验与识别  

Detection and identification of user product preference differences in online collaborative design

作　　者：叶家磊 何晓佑[2] YE Jialei;HE Xiaoyou(Design Postdoctoral Research Station,Nanjing University of the Arts,Nanjing 210013,Jiangsu,China;School of Industrial Design,Nanjing University of the Arts,Nanjing 210013,Jiangsu,China)

机构地区：[1]南京艺术学院设计学博士后科研流动站,江苏南京210013 [2]南京艺术学院工业设计学院,江苏南京210013

出　　处：《东华大学学报（自然科学版）》2024年第5期144-150,共7页Journal of Donghua University(Natural Science)

摘　　要：在线协同设计平台中的定制行为会影响用户对产品的态度,识别具体的产品偏好差异有助于进行针对性的产品设计,迎合用户需求并提高满意度。针对这一现象,采用卡方检验和单因素方差分析比较平台内外的产品数据,识别用户在协同设计平台和电商平台中的产品偏好转变现象,从款式、色彩、图案和文化元素四项指标,检验并查看产品偏好的差异性和变化特征。研究表明,与普通电商平台相比,在线协同设计时的四项偏好指标均存在差异表现,且色彩和文化元素指标差异显著,还反映出用户个性化需求的增长以及产品识别能力和形态包容度的提高。该结果为在线协同设计平台中的产品设计与开发提供参考资料,有望推动平台的发展与普及。Customization behavior in the online collaborative design platform will affect users attitudes towards products,and identifying specific product preference differences can help carry out targeted product design to cater to user needs and improve satisfaction.In response to this phenomenon,the chi-square test and single-factor analysis of variance were used to identify the changing phenomenon of users′product preferences in the collaborative design platform and the e-commerce platform by comparing product data inside and outside the platform,from styles,colors,patterns and culture.Use four elements of indicators to view and test the differences and changing characteristics of product preferences.Research shows that compared with ordinary e-commerce platforms,there are differences in the four preference indicators during online collaborative design,and the differences are significant in color and cultural elements.It also reflects the growth of users′personalized needs and product identification capabilities and forms.Increased tolerance.The results provide reference materials for product design and development in the online collaborative design platform and promote the development and popularization of the platform.

关 键 词：在线协同设计 产品偏好差异 产品设计 用户需求 

分 类 号：F272.3[经济管理—企业管理]