城市空间微叙事与路径反思:短视频中的城市形象塑造  

The Micronarratives of City Space and the Reflection on Its Evolution:City Image Shaping in Short Videos

作　　者：奚路阳[1] XI Lu-yang(School of Journalism and Communication,Huaiyin Normal University,Huaian 223300,China)

机构地区：[1]淮阴师范学院新闻与传播学院,江苏淮安223300

出　　处：《编辑之友》2024年第11期66-72,共7页Editorial Friend

基　　金：2022年度江苏省高校哲学社会科学研究一般项目“利益相关者理论视角下淮安城市品牌构建与价值提升路径研究”(2022SJYB1924)。

摘　　要：塑造良好的城市形象是城市高质量发展的内在要求。在平台技术逻辑与网络文化参与逻辑的共同驱动下,短视频城市空间微叙事成为数字时代城市形象塑造的新范式,极大地提升了城市的可见性:一是以具身化的空间叙事视角提供城市形象的个性化认知;二是以碎片化的空间叙事内容展示城市形象的内在肌理;三是以多样化的空间叙事话语形式促进城市形象的立体性;四是以流动化的空间叙事过程构建城市形象的连续性符号。短视频城市空间微叙事在提高城市可见性、促进城市形象建构方面有着显著作用,但也带来了民间与官方话语分野、城市形象同质化与失真化等风险,地方政府应从坚持多元主体协同、突破网红思维定式以及优化实体空间体验等方面对短视频中城市形象的塑造路径加以反思,打造统一性、差异化和本真性的城市形象。Shaping a good city image is an inherent requirement for the high-quality development of a city.Driven by the logic of platform technology and network culture participation,the city space micronarratives of short video constitute a new paradigm for shaping city image in the digital era.It greatly enhances the visibility of the city from the following aspects:firstly,providing personalized cognition of city image from the perspective of embodied spatial narrative;secondly,presenting the internal texture of city image through fragmented spatial narrative content;thirdly,promoting the stereoscopic nature of city image through diverse forms of spatial narrative discourse;fourthly,constructing the continuity symbol of urban image through the process of flowing spatial narrative.The city spatial micronarrative of short videos plays a significant role in improving city visibility and promoting city image construction,but at the same time,it also brings risks such as the separation of folk and official discourse,homogenization and distortion of city image.Therefore,local governments should reflect on the path of shaping city image in short videos from the perspectives of adhering to multi-subject collaboration,breaking the thinking patterns of internet celebrities,and optimizing physical spatial experiences,creating a unifed,differentiated and authentic urban image.

关 键 词：短视频 城市形象塑造 城市空间 微叙事 路径反思 

分 类 号：G203[文化科学—传播学]