数字技术重塑社交格局:逻辑机制与现实挑战  

Digital Technology Reshape the Pattern of Social Intercourse:Logical Mechanism and Practical Challenge

作　　者：王水雄[1] Wang Shuixiong

机构地区：[1]中国人民大学社会学理论与方法研究中心

出　　处：《学术前沿》2024年第19期14-23,共10页Frontiers

摘　　要：社会交往指社会成员或个体之间基于持续的信息收发、接触、试探、沟通乃至互动而形成相对稳定的行为模式以及交换与往来关系的过程。从微观、中观和宏观的层面来看,社会交往对个体与社会都有着重要的意义。基于工具性、情感性和结构性的逻辑机制,以“产消播合一”为内核的数字技术,通过新业态、新模式和新理念重塑着当今时代的社会交往格局。数字技术的发展,突破了行为者的时空区域、身体所在、地位阶层等物理性和社会性因素对社会交往的局限,极大地拓展了社会交往的可能性,也让网络世界进入了“后真相时代”。但是,现实挑战亦如影随形,一系列社会交往的分割现象正在凸显“社会个体化”,如梦如幻的媒介和亦真亦假的信息容易被别有用心的人恶意利用。这些现实挑战,需要通过整个社会全面倡导更具平等导向、更加开放包容的社会交往文化,强化对行为主体现实辨析能力、现象质疑能力、逻辑推理能力和自我反思能力的培养等措施来应对。Social intercourse refers to the process of forming relatively stable behavior patterns,and exchange and relations between social members or individuals based on continuous information sending and receiving,contact,testing,communication and even interaction.From the micro,meso and macro levels,social interaction is of great significance to both individuals and society.Based on the instrumental,emotional and structural logic mechanism,the digital technology with the spirit of"integration of production,consumption and broadcasting"as the core is reshaping the pattern of social communication in the current era through new business forms,new models and new ideas.The development of digital technology has broken through the limitations of physical and social factors such as the time and space area of the actor,the location of the body,and the status class on social communication,greatly expanded the possibility of social communication,and also made the network world enter the"post-truth era".However,realistic challenges also follow,a series of social intercourse segmentation phenomenon is highlighting the"individualization of society",such as fantasy media and difficile true information,easy to be maliciously used by people with ulterior motives.These practical challenges require the whole society to comprehensively advocate a more equal-oriented,more open and inclusive social communication culture,and strengthen the training of actors'ability to discriminate reality from virtual,question performance,logical reasoning and self-reflection.

关 键 词：数字技术 社会交往 后真相时代 “社会个体化” “产消播合一” 

分 类 号：C912.3[经济管理]