虚拟模特服装展示研究  

Research on Virtual Model Clothing Display

作　　者：李蔚语 Li Weiyu(Beijing Institute Of Fashion Technology,Bejing 100029,China)

机构地区：[1]北京服装学院,北京100029

出　　处：《艺术与设计（理论版）》2024年第9期102-106,共5页Art and Design

摘　　要：随着科技的发展以及虚拟时尚概念的传播,科技与时尚的结合不断加深,虚拟时尚、虚拟服装、虚拟秀场、虚拟模特成为当今时尚的焦点,其中,虚拟模特作为虚拟空间的服装展示载体和线上秀场的主角而备受关注。虚拟模特使服装的设计和展示更为方便快捷,为设计创意的展现打破了现实因素的局限,也为时尚的传播提供了新的呈现形式。文章在元宇宙和虚拟时尚蓬勃发展的背景下,从虚拟模特的诞生与应用现状出发,基于时尚秀场和服装表演的专业知识,分析目前虚拟模特展示服装时的优势及其存在的问题和原因,并对虚拟模特的未来发展方向展开预测。虽然目前对虚拟时尚的研究处于萌芽阶段,但我们依然可以探索如何利用虚拟模特这一新媒介扩大时尚的传播,增加人们对时尚的好感度,推动时尚和服装产业的发展。With the development of science and technology and the spread of the concept of the meta universe,the combination of technology and fashion continues to deepen.Virtual fashion,virtual clothing,virtual shows,and virtual models have become the focus of today's fashion industry.Among them,virtual models,as the clothing display carrier of virtual space and the protagonist of online shows,have attracted much attention.Virtual models make clothing design and display more convenient and efficient,breaking the limitations of real-life factors and providing new forms of presentation for the communication of fashion.Against the backdrop of the booming development of the metaverse and virtual fashion,this article starts from the birth and application status of virtual models,based on professional knowledge of fashion shows and fashion performances,analyzes the advantages,problems,and reasons of virtual models displaying clothing,and predicts the future development of virtual models.Although the research on the virtual fashion is at very early stage,we can still explore how to use virtual models as a new medium to expand the spread of fashion,to increase people's affection for fashion and to promote the development of the fashion industry.

关 键 词：虚拟模特 服装表演 虚拟时尚 虚拟服装 

分 类 号：TS942.5[轻工技术与工程—服装设计与工程]