全国乡村旅游重点村高质量发展研究——以浙江省为例  

Research on High Quality Development of Key Villages for National Rural Tourism——Taking Zhejiang Province as an Example

作　　者：滕玮峰[1] TGENG Wei-feng(Zhejiang Vocational and Technical College of Commerce,Hangzhou 310053,Zhejiang)

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《江苏商论》2024年第11期66-68,97,共4页Jiangsu Commercial Forum

基　　金：浙江省文化和旅游厅科研项目:全国乡村旅游重点村高质量发展研究——以浙江为例(2022KYY012)。

摘　　要：发展乡村旅游成为新时代促进乡村振兴、助力共同富裕的重要途径。全国乡村旅游重点村是乡村旅游发展的排头兵(1)。本文以浙江省全国乡村旅游重点村为研究对象,归纳分析具备的优势及存在的短板,并提出集聚化发展、丰富业态、优化营销、利益协调等相关建议。Developing rural tourism has become an important way to promote rural revitalization and contribute to common prosperity in the new era.National key villages for rural tourism are at the forefront of rural tourism development.This article takes the key villages of national rural tourism in Zhejiang Province as the research object,summarizes and analyzes the advantages and shortcomings,and puts forward relevant suggestions such as agglomeration development,enriching business formats,optimizing marketing,and coordinating interests.

关 键 词：全国乡村旅游重点村 高质量发展 乡村振兴 浙江省 

分 类 号：F59[经济管理—旅游管理]