审美影响自然旅游地亲环境行为研究  

Aesthetic Influence on the Environmental Behavior in Natural Tourist Areas

作　　者：姜辽 余昊坤[2] 欧阳红 JIANG Liao;YU Haokun;OUYANG Hong(School of Tourism,Kashi University,844000,Kashi,Xinjiang,China;Shenzhen School of Tourism,Jinan University,518053,Shenzhen,Guangdong,China)

机构地区：[1]喀什大学旅游学院,新疆喀什844000 [2]暨南大学深圳旅游学院,广东深圳518053

出　　处：《特区经济》2024年第10期118-121,共4页Special Zone Economy

基　　金：喀什大学“习近平文化思想”专项研究项目((2023)1848);自治区高校基本科研业务费科研项目(XJEDU2022P081);新疆社会科学基金项目(2023BGL074);喀什大学“一带一路”翻译中心专项研究项目(24BRTSB001)。

摘　　要：随着工业化进程的加快,全球竞争日趋激烈,人类加大了对自然的掠夺。自然旅游地的商品化带来了极大的生态压力,为有效应对生态环境恶化危机,促进自然旅游地可持续发展,本文尝试从美学角度探寻游客亲环境行为,并以广东省南澳岛作为自然旅游案例地,开发并验证了旅游审美与亲环境行为量表,运用结构方程模型分析审美对游客亲环境行为的影响。结果表明:旅游审美中的生物和文化维度均对游客亲环境行为产生正向影响作用,游客对于旅游地的审美感知来自自己先天的生物本能偏好和后天的文化影响,游客通过融入自然环境,增加审美感知,能够做出亲环境行为。With the acceleration of the industrialization process,the global competition is becoming in⁃creasingly fierce,and human beings have increased the plunder of nature.The commercialization of natural tourism has brought great ecological pressure,to effectively respond to the ecological environment deterio⁃ration crisis,promote the sustainable development of natural tourism,this paper tries to explore the tour⁃ists from aesthetic environmental behavior,and south Australia island of Guangdong province as a natural tourism case,develop and verify the tourism aesthetic and environmental behavior scale,using the structure equation model to analyze the influence of aesthetic on tourists environmental behavior.The results show that both the biological and cultural dimensions of tourism aesthetics have a positive impact on the proenvironmental behavior of tourists.Tourists’aesthetic perception of tourist places comes from their innate biological instinct preference and acquired cultural influence.By integrating into the natural environment and increasing their aesthetic perception,tourists can make pro-environmental behaviors.

关 键 词：亲环境行为 自然旅游地 旅游审美 

分 类 号：F592[经济管理—旅游管理]