Timeless Icons Old brands redefine their staying power by adding a modern twist that resonates with youth  

作　　者：Tao Zihui 

机构地区：[1]不详

出　　处：《Beijing Review》2024年第46期40-41,共2页北京周报（英文版）

摘　　要：With winter just beginning,Beijing has already turned quite chilly.But what kind of cold beverages or icy treats could tempt young people to queue for extended periods in this season?A stroll down Wangfujing Street in downtown Beijing reveals an answer-Wuyutai's matcha ice cream.Wuyutai,a time-honored Chinese brand with a 130-year-long history,is celebrated for its tea.However,it has recently introduced new high-end treats,including matcha ice cream and petite cookies underitsown brand.

关 键 词：QUEUE WINTER SEASON 

分 类 号：F273.2[经济管理—企业管理]