中国工程建造业海外融合发展模式——基于C公司阿联酋市场拓展的案例分析  

Overseas Integration Development Model of China’s Engineering Construction Industry:A Case Study Based on the Market Expansion of C Company in United Arab Emirates

作　　者：王磊 吕锋 孙尚兴 乔伟 刘锡禄 李东红[2] WANG Lei;L Feng;SUN Shangxing;QIAO Wei;LIU Xilu;LI Donghong(China Civil Engineering Construction Corporation,Beijing 100038,China;School of Economics and Management,Tsinghua University,Beijing 100084,China)

机构地区：[1]中国土木工程集团公司,北京100038 [2]清华大学经济管理学院,北京100084

出　　处：《科技和产业》2024年第21期22-30,共9页Science Technology and Industry

基　　金：国家自然科学基金面上项目(72472084,71872100);清华大学国际科技合作项目(20233000012);清华大学自主科研计划文科专项(2022THZWYY08)。

摘　　要：以C公司在阿联酋的业务拓展实践为例,采用探索式单案例研究方法,从资源、关系和价值视角探索其成功实现海外市场拓展的过程机制。研究发现,C公司实施了资源统合、关系和合、利益相合的海外融合发展模式,助力其实现从“走出去”到“走上去”的跨越式海外市场拓展。研究结果可为国内工程建造企业的高质量国际化发展提供借鉴。Taking the business expansion practice of Company C in United Arab Emirates as the example,an exploratory single case study method was used to explore the process mechanism of its successful overseas market expansion from the perspective of resources,relationships and values.The study found that Company C implemented an overseas integrated development model of resource integration,relationship harmony and interest compatibility,which helped it achieve a leapfrog overseas market expansion from“going out”to“going up”.The research results?can provide a reference for the high-quality international development of domestic engineering construction enterprises.

关 键 词：工程建造业 海外市场拓展 融合发展模式 案例研究 

分 类 号：F272.3[经济管理—企业管理]