对轻奢消费文化的符号政治经济学批判  

A Critique of Symbolic Political Economy of Affordable Luxury Consumption

作　　者：罗芳 Luo Fang(School of Marxism,Guizhou Normal University,Guiyang,550001)

机构地区：[1]贵州师范大学马克思主义学院,贵阳550001

出　　处：《西部学刊》2024年第22期25-29,38,共6页Journal of Western

摘　　要：轻奢消费文化,作为一种新兴的消费现象,正以其独特的符号意义和经济价值影响当代社会。依据鲍德里亚的符号政治经济学批判,剖析轻奢消费文化的表现及负面影响:符号区分逻辑加剧社会阶层分化;商品资本对欲望的规训导致个体价值观扭曲;资本逻辑导致资源浪费与环境保护问题。应对轻奢消费文化负面影响的策略:政策法规的引导与规范;消费者教育与价值观重塑;推广与实践可持续消费模式。As an emerging consumption phenomenon,affordable luxury consumption is influencing contemporary society with its unique symbolic significance and economic value.Based on Baudrillard’s critique of symbolic political economy,this paper analyzes the manifestations and negative impacts of affordable luxury consumption:The logic of symbolic differentiation exacerbates social stratification;the disciplining desired by commodity capital distorts individual values;the logic of capital poses severe challenges to resource waste and environmental protection.In response to the negative impacts of affordable luxury consumption,this paper puts forward the following countermeasures:guiding and regulating by laws and regulations;educating consumers and reshaping values;popularizing and practicing a sustainable consumption model.

关 键 词：轻奢 符号政治经济学 消费 鲍德里亚 

分 类 号：F723[经济管理—市场营销] F091.3[经济管理—产业经济]