社区居民快递包装回收参与度影响因素研究——基于回收方式和激励机制的双重视角  

Research on Influencing Factors of Community Residents'Participation in Express Packaging Recycling:A Dual Perspective of Recycling Mode and Incentive Mechanism

作　　者：王思怡 羊英[1] WANG Siyi;YANG Ying(School of Economics&Management,Shanghai Polytechnic University,Shanghai 201209,China)

机构地区：[1]上海第二工业大学经济与管理学院,上海201209

出　　处：《物流技术》2024年第9期56-66,共11页Logistics Technology

基　　金：2024年上海市逆向物流与供应链协同创新中心开放基金项目(2024SLC017);2019年教育部产学合作协同育人项目“电子商务物流案例库及实验平台建设”(19J003)。

摘　　要：针对快递包装回收问题,构建社区居民快递包装回收参与度影响因素研究模型,设计问卷,并对社区居民进行调查、分析。结果表明,回收方式中的省时性和省力性以及激励机制中的物质性和非物质性,均能正向影响消费者快递包装回收参与度。回收意愿在回收方式、激励机制与消费者快递包装回收参与度之间具有部分中介作用,政策宣传能够正向调节消费者快递包装回收参与度。因此,提供便捷的回收方式和有效的激励机制,加强环保等政策信息宣传,对调动消费者快递包装回收参与度具有重要意义。The rapid development of e-commerce has brought about a continuous growth in express business,and the quantity of express packaging waste has also soared.At present,China's express packaging recycling is faced with many problems,such as low recycling utilization rate and lack of reasonable recycling mechanism,resulting in a serious waste of resources and environmental pollution.Existing literature mainly focuses on the influencing factors of consumers'participation in express packaging recycling,but pays little attention to the relationship between consumers'willingness of express packaging recycling and their participation behavior.Therefore,in this paper,we studied the impact of recycling mode and incentive mechanism on community residents'participation in express packaging recycling.With the questionnaire survey data of community residents'intention to participate in express packaging recycling as the sample,we analyzed the impact of different recycling methods and incentive mechanisms on the participation of the residents,so as to mobilize the enthusiasm of consumers to participate in express packaging recycling,strengthen their recycling willingness,and effectively improve the recycling rate of express packaging.On such basis,we constructed a model of influencing factors of community residents'participation in express packaging recycling,and discussed the influence on the participation of community residents in express packaging recycling from the aspects of time and labor efficiency of the recycling method,material and nonmaterial incentive measures,recycling willingness,and policy publicity,etc.Then,we designed a questionnaire form to measure community residents'willingness to participate in express packaging recycling and implemented a questionnaire survey on the community residents in Caolu Town,Pudong New Area,Shanghai,from which we collected 516 valid results.The result of the empirical research shows that time and labor efficiency of the recycling method,material and non-material incentive measures ca

关 键 词：快递包装 回收参与度 回收方式 激励机制 影响因素 社区居民 

分 类 号：F252.19[经济管理—国民经济]