国际视野下影视IP的跨文化传播策略与影响力研究  

Research on the Cross-Cultural Communication Strategy and Influence of Film and Television IP from an International Perspective

作　　者：栾冰洁 张路亚 Bingjie Luan;Luya Zhang(School of Film and Television Arts,Hebei Academy of Fine Arts,Shijiazhuang Hebei)

机构地区：[1]河北美术学院影视艺术学院,河北石家庄

出　　处：《新闻传播科学》2024年第5期1251-1257,共7页Journalism and Communications

基　　金：2024年度河北省文化艺术科学规划和旅游项目研究青年项目(项目编号:HB24-QN038)。

摘　　要：随着数字技术的飞速发展,跨文化传播的渠道日益多元化,社交媒体、流媒体平台等新兴媒介为影视IP的全球化传播提供了前所未有的机遇与挑战。本研究聚焦于国际视野下影视IP的跨文化传播策略与影响力,深入剖析了影视IP在全球化背景下的传播路径与效果。通过系统性分析,揭示了传播策略在跨越文化障碍、促进文化认同中的关键作用,评估了影视IP跨文化传播对目标市场文化生态、经济效益及社会文化环境的深远影响。With the rapid development of digital technology,the channels of cross-cultural communication are becoming increasingly diversified,and emerging media such as social media and streaming platforms have provided unprecedented opportunities and challenges for the global communication of film and television IP.This study focuses on the cross-cultural communication strategy and influence of film and television IP from an international perspective,and deeply analyzes the communication path and effect of film and television IP in the context of globalization.Through systematic analysis,it reveals the key role of communication strategy in crossing cultural barriers and promoting cultural identity,and evaluates the far-reaching impact of cross-cultural communication of film and televi-sion IP on the cultural ecology,economic benefits and social and cultural environment of the target market.

关 键 词：影视IP 跨文化传播 传播策略 影响力 

分 类 号：H31[语言文字—英语]