非遗在文创IP人物设计中的创新融合——以南通蓝印花布为例  

Innovative Integration of Intangible Cultural Heritage in Cultural and Creative IP Character Design-A Case Study of Nantong Blue Printed Fabric

作　　者：殷悦 张悦 周钰溪 Yue Yin;Yue Zhang;Yuxi Zhou(School of Media and Design,Nantong Institute of Technology,Nantong Jiangsu)

机构地区：[1]南通理工学院传媒与设计学院,江苏南通

出　　处：《国学（汉斯）》2024年第5期993-1002,共10页Chinese Traditional Culture

摘　　要：文章探讨了如何在文创IP人物设计中创新性地融入非物质文化遗产,以南通蓝印花布为例,展示了将这一传统手工艺与现代设计相结合的多种方式。分析了蓝印花布在IP人物形象设计中的应用,包括色彩对比、服饰纹样和配饰道具的选择,以及南通地域文化对IP人物设计的影响。最后,文章讨论了基于IP形象的文创产品设计,展示了蓝印花布在现代文化产业中的创新应用和市场潜力。This article explores how to innovatively integrate intangible cultural heritage into the design of cultural and creative IP characters,using Nantong blue printed fabric as a case study.It demonstrates various ways of combining this traditional handicraft with modern design.The article analyzes the application of blue printed fabric in IP character design,including color contrast,the selection of clothing patterns and accessories,and the influence of Nantong’s regional culture on IP character design.Finally,the article discusses cultural and creative product design based on IP images,showcasing the innovative applications and market potential of blue printed fabric in the modern cultural industry.

关 键 词：非物质文化遗产 蓝印花布 IP形象设计 南通文化 文创产品创新 

分 类 号：TS9[轻工技术与工程]