羊绒制品网络营销策略研究  

Research on network marketing strategies for cashmere products

作　　者：焦涵 Jiao Han(School of Management Engineering and Business,Hebei University of Engineering,Handan,Hebei,057550)

机构地区：[1]河北工程大学管理工程与商学院,河北邯郸057550

出　　处：《市场周刊》2024年第31期91-94,共4页Market Weekly

摘　　要：随着互联网技术的飞速发展和全球数字化转型的加速,消费者的购物习惯发生了根本性变化,越来越多的人倾向于在线上平台寻找和购买商品,包括高端的羊绒制品。羊绒制品作为一种奢侈、高品质的商品,其营销策略需要精准对接目标消费群体的需求,并充分利用数字化手段提升品牌影响力和市场份额。文章基于日益激烈的市场竞争和消费者偏好的快速迭代背景,分析了羊绒制品企业要创新网络营销策略,以提高竞争力。With the rapid development of Internet technology and the acceleration of global digital transformation,there has been a fundamental change in consumers'shopping habits.More and more people tend to search for and buy goods on online platforms,including high-end cashmere products.As a luxury and high-quality commodity,cashmere products require precise marketing strategies that align with the needs of target consumer groups,and fully utilize digital means to enhance brand influence and market share.Based on the background of increasingly fierce market competition and rapid iteration of consumer preferences,the paper analyzes that the enterprise of cashmere products should innovate the network marketing strategy,in order to improve competitiveness.

关 键 词：羊绒制品 网络营销 销售策略 

分 类 号：F274[经济管理—企业管理]