会展业国家标准体系优化要点研究  

Research on the Optimization Points of the National Standard System of the Exhibition and Convention Industry

作　　者：程若洁 顾君剑 CHENG Ruojie;GU Junjian(Shanghai Institute of Quality and Standardization,Shanghai 200031,China)

机构地区：[1]上海市质量和标准化研究院,上海200031

出　　处：《品牌与标准化》2024年第6期82-84,共3页

基　　金：上海市市场监督管理局科技项目(2023-61);国家市场监督管理总局科技项目(2023MK036)。

摘　　要：本研究对在新发展格局背景下推进数字中国、贸易强国建设对会展业提出的新要求,以及会展业在新业态、新技术应用中发现的新需求进行分析,对原有标准体系提出优化改进的思路,为构建结构优化、层次分明且符合会展业绿色化、数字化、国际化发展新趋势的新一版会展业国家标准体系提出可供参考的建议。This study analyzes the new requirements for the exhibition and convention industry in promoting the construction of a digital China and a trade power under the background of the new development pattern,as well as the new needs discovered in the application of new formats and technologies in the exhibition industry.It proposes optimization and improvement ideas for the original national standard system,and provides reference suggestions for constructing a new version of the national standard system that is structurally optimized,hierarchical,and in line with the new trends of eco-friendly,digital,and internationalized development in the exhibition industry.

关 键 词：会展业 国家标准体系 体系优化 绿色低碳 数字化 

分 类 号：F713.83[经济管理—广告] F203[经济管理—产业经济]