浙商“人V化”现象企业家个人IP的新探索  

The Phenomenon of Online Celebrities of Zheshang

作　　者：孙岚 姚恩育 施晓艳 李艳霄 周明演 

机构地区：[1]不详

出　　处：《浙商》2024年第10期63-63,8,共2页

摘　　要：小米创始人雷军、新东方创始人俞敏洪、360集团创始人周鸿祎……短视频和直播时代,企业家纷纷化身“网络大V”,在互联网开辟新的商业江湖。在浙江,也有一批站在时代潮流前沿的企业家、创业者,他们积极投入打造个人IP,在扩大个人影响力的同时,也为企业发展增添新动力。In the era of short video and live broadcast,entrepreneurs are becoming online celebrities and opening up new business areas on the Internet.In Zhejiang,there are also a group of entrepreneurs who stand at the forefront of the trend of the times.They actively invest in creating personal IP,while expanding their personal influence and adding new impetus to the development of enterprises.Zheshang Institute(Zheshang Think Tank)and Zheshang Magazine launched a special report focusing on these online celebrities of Zheshang who are good at observation,innovative,thoughtful and can make money.We are also happy to see more Zheshang to explore more possibilities for enterprise development with a new attitude.

关 键 词：企业家 俞敏洪 短视频 新东方 周鸿祎 个人影响力 互联网 雷军 

分 类 号：F27[经济管理—企业管理]