修辞经济:数字时代背景下西方修辞学的包容性与解释力  

Rhetorical Economy:The Inclusiveness and Explanatory Power of Western Rhetoric in the Context of Digital Era

作　　者：李克 张倩 Li Ke;Zhang Qian

机构地区：[1]苏州大学外国语学院,江苏苏州215006 [2]山东大学翻译学院,山东威海264209

出　　处：《当代修辞学》2024年第6期54-65,共12页Contemporary Rhetoric

摘　　要：修辞学与经济学的联袂可追溯至20世纪80年代。修辞经济作为其发展成果,直到21世纪初才得到较为系统的发展。然而,作为新生概念,修辞经济的框架在数字时代背景下却展现出强大的解释力。本文梳理了修辞经济的发展脉络,阐释了修辞经济框架中的要素,并对未来的修辞经济研究做出展望。本文认为,修辞经济发展至今已形成了较为完备的理论基础,并随着数字时代背景下互联网的迭代发展而不断演进。社交媒体、情感与价值、交际劳动与权力等要素丰富了修辞经济的框架,有助于更好地解释修辞流通过程中商品、资本、劳动力等要素的互动以及多重要素互动下情感价值的积累。修辞经济理论的进一步完善与发展将在跨学科研究中展现出强大的解释力。The intersection of rhetoric and economics can be traced back to the 1980s.Rhetorical economy,emerging as its fruit in the early 2lst century,has developed systematically.As a nascent concept,however,rhetorical economy demonstrates its unique explanatory power within the context of digital era.This study analyzes the developmental trajectory of rhetorical economy,elucidates its constituent elements,and offers insight into future studies.It argues that rhetorical economy,with a relatively comprehensive theoretical foundation,evolves continuously alongside advancements of the internet within the digital context.Elements,including social media,affects and values,communicative labor,and power,enrich the framework of rhetorical economy,facilitates a better understanding of the interactions among these elements and the accumulation of affective value in the process of rhetorical circulation.The refinement of the theory of rhetorical economy will further demonstrate its explanatory power in interdisciplinary studies.

关 键 词：修辞经济 数字时代 修辞流通 情感 数字修辞 

分 类 号：H05[语言文字—语言学]