跨界联名在新式茶饮品牌形象设计中的应用研究  

Research on the Application of Cross-border Co-branding in the Brand Image Design of Newstyle Tea Drink

作　　者：周雯 崔浩[2] 廖丰丰[1] ZHOU Wen;CUI Hao;LIAO Fengfeng(Changzhou University,Changzhou 213159,Jiangsu,China;Xuzhou University of Technology,Xuzhou 221018,Jiangsu,China)

机构地区：[1]常州大学,江苏常州213159 [2]徐州工程学院,江苏徐州221018

出　　处：《玩具世界》2024年第10期172-174,共3页Toys World

摘　　要：从跨界联名在新式茶饮品牌形象设计应用中的现状入手,分析跨界联名在茶饮品牌联名设计中带来的多方位影响,研究茶饮品牌经典联名案例,旨在更好地了解跨界联名在新式茶饮品牌形象设计中的未来发展趋势,认清品牌联名的现状,归纳与总结跨界联名的优势与不足,实现品牌间的互利共赢。Starting from the current situation of the application of cross-border co-branding in the brand image design of new-style tea drinks,this paper analyzes the multi-faceted influence of cross-border co-branding in the co-branding design of tea drinks,and studies the classic co-branding cases of tea drinks,aiming to better understand the future development trend of cross-border co-branding in the brand image design of new-style tea drinks,recognize the current situation of brand collaboration,summarize the advantages and disadvantages of cross-border co-branding,and realize mutual benefit and win-win situation among brands.

关 键 词：新式茶饮品牌 形象设计 跨界联名 

分 类 号：F274[经济管理—企业管理] F273.2[经济管理—国民经济]