“互联网+”时代企业经济管理优化路径研究  

Research on the Optimization Path of Enterprise Economic Management in the Era of"Internet Plus"

作　　者：王芳 WANG Fang(School of Business Administration,Henan University of Animal Husbandry and Economy,Zhengzhou 450000,China)

机构地区：[1]河南牧业经济学院工商管理学院,河南郑州450000

出　　处：《商业观察》2024年第28期85-88,共4页BUSINESS OBSERVATION

摘　　要：“互联网+”的提出加速了传统行业与互联网的深度融合,促进了经济结构的优化升级,但也带来了诸多挑战,企业需要通过优化经济管理路径,才能适应这种快速变化的市场环境。文章就“互联网+”时代下的企业环境与发展趋势、企业经济管理的特点和面临的挑战进行深入探讨,提出优化路径,以期帮助企业在竞争激烈的市场中保持竞争优势,从而实现可持续发展。The proposal of"internet plus"accelerates the deep integration of traditional industries and the internet and promotes the optimization and upgrading of economic structure.But it brings many challenges,and enterprises need to optimize the economic management path to adapt to this rapidly changing market environment.In this paper,the enterprise environment and development trend,and the characteristics and the challenges of enterprise economic management in the era of"internet plus"are deeply discussed,and the optimization path is given to help enterprises maintain competitive advantages in the highly competitive market,so as to achieve sustainable development.

关 键 词：“互联网+” 企业经济管理 数据安全 技术更新 

分 类 号：F276.3[经济管理—企业管理]