“一带一路”背景下地方农产品包装升级研究——以“焦溪梨”品牌包装升级研究为例  

Research on the Upgrading of Local Agricultural Product Packaging in the Context of"the Belt and Road"——Taking the Research on Upgrading the Packaging of the"Jiaoxi Pear"Brand as an Example

作　　者：陈宇[1] CHEN Yu(School of Fine Arts and Design,Changzhou University,Changzhou 213164,China)

机构地区：[1]常州大学美术与设计学院,江苏常州213164

出　　处：《现代食品》2024年第18期24-26,共3页Modern Food

摘　　要：随着社会经济发展水平的不断提升,人民群众的消费实现了跨越式升级,既追求各种商品的实用性,也关注外包装的美观度。本文分析了“一带一路”背景下优化农产品包装设计的意义,结合设计发展趋势和存在的问题,提出了合理的优化策略。旨在提高农产品包装设计质量,为“一带一路”提供有力支持。With the continuous improvement of the level of social and economic development,the consumption of the people has achieved a leapfrog upgrade,both the pursuit of the practicality of various goods,but also pay attention to the beauty of the outer packaging.This paper analyzes the significance of optimizing the packaging design of agricultural products under the background of"the Belt and Road";According to the development trend of design and the existing problems,a reasonable optimization strategy is proposed.It aims to improve the design quality of agricultural products packaging,and provide strong support for"the Belt and Road".

关 键 词：包装形象设计 农产品 “一带一路” 地域文化 品牌形象 焦溪梨 

分 类 号：TS206.2[轻工技术与工程—食品科学]