高管环保认知与企业“漂绿”倾向  

Executive Environmental Awareness and Enterprise “Greenwashing” Tendency

作　　者：谢海娟[1] 朱倩云 孙佳佳 王梦辉 XIE Haijuan;ZHU Qianyun;SUN Jiajia;WANG Menghui(School of Business,Guilin University of Electronic Science and Technology,Guilin 541004,China)

机构地区：[1]桂林电子科技大学商学院,广西桂林541004

出　　处：《华东经济管理》2024年第12期118-128,共11页East China Economic Management

基　　金：国家社会科学基金西部项目“协同治理视阈下政府科技补助优化路径研究”(22XGL008)。

摘　　要：企业日益加剧的“漂绿”倾向不仅严重阻碍中国生态文明建设,亦不利于企业可持续发展。如何从源头破局?文章从企业决策者视角切入,基于2008—2022年中国A股非金融类上市公司数据,运用舞弊三角理论分析高管环保认知对企业“漂绿”倾向的影响。研究表明,高管环保认知会加剧企业“漂绿”倾向,且压力型环保认知比发展型环保认知更易加剧该倾向。进一步分析发现,高管环保认知异质性受到环境规制的差异化影响,激励型环境规制、环境管理体系和媒体关注能够弱化高管环保认知对企业“漂绿”倾向的促进效果,而约束型环境规制和管理层短视则会加剧该促进效果。The increasing tendency of “greenwashing” in enterprises is not only severely hindering China's ecological civilization construction but also undermining the sustainable development of these enterprises.How can we break the ice at source? The article starts from the perspective of corporate decision-makers,based on data from non-financial listed companies in China's A-share market from 2008 to 2022,and uses the fraud triangle theory to analyze the impact of executive environmental awareness on the "greenwashing" tendency of enterprises.According to the research findings,executive environmental awareness can increase a company's tendency toward “greenwashing” with pressure-driven environmental awareness being more likely to exacerbate this tendency than development-oriented environmental awareness.The further analysis reveals that the heterogeneity in executive environmental awareness is differentially influenced by environmental regulations.Incentive-based environmental regulations,environmental management systems,and media attention can mitigate the promotion effect of executive environmental awareness on the enterprises' tendency toward “greenwashing”.In contrast,restrictive environmental regulations and short-sightedness of executives tend to exacerbate this promoting effect.

关 键 词：高管环保认知 漂绿 环境规制 环境管理体系 媒体关注 

分 类 号：F272.91[经济管理—企业管理] F832.51[经济管理—国民经济] X322[环境科学与工程—环境工程]