云南省普洱市咖啡产业SWOT分析与发展对策  

SWOT Analysis and Development Strategies for the Coffee Industry in Pu'er City,Yunnan Province

作　　者：刘吉邦 黄家健 吴湾[1] 张娟 黄洪 庞凤玉 LIU Jibang;HUANG Jiajian;WU Wan;ZHANG Juan;HUANG Hong;PANG Fengyu(Institute of Science and Technology Information,CATAS/Hainan Key Laboratory of Tropical Crop Information Technology Application Research,Haikou,Hainan 571001;College of Tropical Crops,Yunnan Agricultural University,Pu'er,Yunnan 665000)

机构地区：[1]中国热带农业科学院科技信息研究所/海南省热带作物信息技术应用研究重点实验室,海南海口571101 [2]云南农业大学热带作物学院,云南普洱665000

出　　处：《热带农业工程》2024年第5期30-35,共6页Tropical Agricultural Engineering

基　　金：中央级公益性科研院所基本科研业务费专项(No.1630072022003);海南省哲学社会科学2021年规划课题(No.HNSK(YB)21-21);海南省自然科学基金(No.423QN301,No.423QN301)。

摘　　要：咖啡是世界三大饮料之一,云南咖啡产业是我国咖啡产业的重要组成部分。普洱市种植咖啡已有100多年的历史,目前已成为当地重要的农业产业。本文通过梳理普洱市咖啡产业的发展现状和特点,运用SWOT方法分析其发展的优势、劣势、机遇以及挑战,从推广优势品种、规范市场管理、强化融合创新、打造精品庄园、拓宽市场渠道等方面提出对策建议,以期为普洱咖啡产业高质量发展提供参考。Coffee is one of the three major beverages in the world(coffee,cocoa,and tea).The Yunnan coffee industry is a significant part of China's coffee industry.Coffee cultivation in Pu'er City has a history of over a hundred years and has become a crucial industry in the region.This article examines the current status and characteristics of the coffee industry in Pu'er City,employs the SWOT analysis model to assess its strengths,weaknesses,opportunities,and challenges,and proposes strategic recommendations in terms of promoting superior varieties,standardizing market management,strengthening integrated innovation,creating boutique estates,and expanding market channels.The aim is to provide reference for the highquality development of the Pu'er coffee industry.

关 键 词：咖啡产业 SWOT分析 对策 普洱市 

分 类 号：F326.12[经济管理—产业经济] F571.2