网络舆情的符号化风险及其治理路径  

The Semiotizing Risk of Internet Public Opinion and Its Governance Path

作　　者：李红[1] LI Hong(School of Journalism&Communication,Jinan University,Guangzhou,Guangdong,510632,PRC)

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《西北师大学报（社会科学版）》2024年第6期62-69,共8页Journal of Northwest Normal University(Social Sciences)

基　　金：广东省社科规划项目“新时代全过程人民民主话语体系建构研究”(DD23CMK02)。

摘　　要：网络舆情实际上是一种符号化实践,其符号逻辑反映着深层社会脉络。它在互联网技术的支撑下导致了公众内涵的变化、公私领域的混淆、后现代话语的弥漫、舆论的可见性等全新的舆论格局。它会导致论辩基础丧失、意识形态风险加剧、民意基础被抽空、舆论博弈彰显等系统性风险。它还造成了语言暴力、真实性危机、象征秩序破坏、思想性弱化等一系列具体的符号问题。据此,网络舆情符号化治理命题的提出,是试图在符号逻辑的基础上建构一种网络舆情治理的方法论,以在符号表征、意向表达、秩序建构、认知模式等层面建立符号化治理的有效路径,最终实现整体社会秩序的善治。Internet public opinion is actually a practice of semiosis,whose semiotic logic reflects the deep social context.With the support of internet technology,it has formed a new public opinion pattern,such as changes in public connotation,confusion between public and private fields,the pervasiveness of postmodern discourse,and the visibility of public opinion.It will lead to systematic risks such as the loss of the basis of debate,the intensification of ideological risks,the evacuation of the public opinion base,and the manifestation of public opinion games.It has also caused a series of specific semiotic problems such as language violence,authenticity crisis,symbolic order destruction,and ideological weakening.Accordingly,the proposition of semiotizing governance of online public opinion was proposed,which attempts to construct a methodology for governance of online public opinion based on semiotic logic,in order to establish effective paths for semiotizing governance at the levels of semiotic representation,intention expression,order construction,and cognitive models,and ultimately achieve good governance of the overall social order.

关 键 词：网络舆情 符号化治理 意识形态 

分 类 号：G206[文化科学—传播学]