从“互联网+”到“数据要素×”:中华优秀传统文化“两创”的路径拓展  

From"Internet+"to"Data Element×":the Path Expansion of Innovative Transformation and Development of Chinese Excellent Traditional Culture

作　　者：陈洁 张士海[1] CHEN Jie;ZHANG Shihai

机构地区：[1]山东大学马克思主义学院,山东济南250100 [2]山东大学乡村振兴研究中心,山东济南250100

出　　处：《学习与实践》2024年第11期108-116,共9页Study and Practice

基　　金：教育部人文社会科学研究青年基金“中华优秀传统文化数字化的逻辑机理与风险防范研究”(项目编号:24YJC710005);国家资助博士后研究人员计划(项目编号:GZC20240928)。

摘　　要：从“互联网+”到“数据要素×”,中华优秀传统文化“两创”迎来了新的机遇。数据要素推动了数字技术与传统文化的深度融合,拓展了传统文化的数字化阐释空间,擘画了传统文化数字化的新方向。以数据要素赋能中华优秀传统文化“两创”的逻辑机理在于,以文化数据为核心、以数据技术为平台、以数据流通为渠道,加速中华优秀传统文化形式转化,强化中华优秀传统文化资源整合,拓展中华优秀传统文化价值边界。中华优秀传统文化“两创”,需充分利用数据要素编码本质创新文化生产模式,发挥数据要素倍增优势提升文化产业效能,依托数据要素复现能力创新文化消费场景,以此迈向文化数字化新阶段。From"Internet+"to"Data Element×",the"Two Innovations"of Chinese excellent traditional culture have ushered in new opportunities.It promotes the deep integration of digital technology and traditional culture,expands the digital interpretation space of traditional culture,and outlines a new direction for the digi-talization of traditional culture.The logical mechanism lies in accelerating the transformation of Chinese excel-lent traditional culture forms,strengthening the integration of Chinese excellent traditional culture resources,and expanding the value boundaries of Chinese excellent traditional culture with cultural data as the core,data technology as the platform,and data circulation as the channel.The"two innovations"of Chinese excellent tra-ditional culture need to fully play the innovative role of data element coding in cultural production mode,make use of the multiplying advantage of data elements in innovating cultural industry efficiency,use the reproduc-tion ability of data elements in innovating cultural consumption scenarios,so as to move towards a new stage of cultural digitalization.

关 键 词：中华优秀传统文化 “两创” 数据要素 文化产业 

分 类 号：G122[文化科学]