人体工学椅线上消费用户评论分析  

Analysis of User Reviews of Online Consumers on Ergonomic Chairs

作　　者：陈晓佳 申黎明 汪洋 CHEN Xiaojia;SHEN Liming;WANG Yang(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,China;Anji Inspection&Testing Center,Anji 313300,Zhejiang China)

机构地区：[1]南京林业大学家居与工业设计学院,南京210037 [2]浙江安吉县质量技术监督检测中心,浙江安吉313300

出　　处：《家具》2024年第6期47-51,76,共6页Furniture

基　　金：浙江省质监系统质量技术基础建设项目(20180121)。

摘　　要：人体工学椅能够有效保障办公人员的健康,提高办公效率。为探究人体工学椅线上消费的产品特质和用户偏好,利用爬虫软件对京东网站上销售的人体工学椅商品信息进行爬取,将产品按照价格信息进行分类,从人体工学椅的线上销售数据出发,选取4款市场上热销的人体工学椅的用户评价,对评论文本进行词频和情感分析。分析得出人体工学椅的舒适性是消费者选择的首要因素,高端产品用户更注重产品的调节功能,而中低端产品用户更关注产品的包装及售后服务等。通过用户评论文本分析,能够有效构建人体工学椅消费偏好,对人体工学椅的市场定位和后续设计开发提供一定的指导。Ergonomic chairs can effectively protect the health of office workers and improve office efficiency.In order to explore the product characteristics and user preferences for online consumption of ergonomic chairs,the researchers used web crawler software to extract product information for ergonomic chairs sold on the Jingdong e-commerce platform.The products were classified based on price information and the online sales data were analyzed.Additionally,the users’comments of four popular ergonomic chairs in the market were selected,and the word frequency and sentiment analysis on their review text were performed.The analysis revealed that the comfort is the primary factor for consumers when choosing ergonomic chairs.Users of high-end products tend to focus more on the functionality of the chairs,while users of low-end and mid-range products pay greater attention to product packaging and after-sales service.By analyzing the text of user comments,the consumption preferences for ergonomic chairs can be effectively constructed,and certain insights can be provided to guide the market positioning,design,and development of ergonomic chairs.

关 键 词：人体工学椅 用户评论 词频分析 消费偏好 

分 类 号：TS664[轻工技术与工程]