晚明印刷术的大众传播力:对“民抄董宦”案的历史考察  

Mass Communication Power in the Late Ming Dynasty:A Case Study of"Commoners'Ransackingof the Dong Qichang Family"

作　　者：郑达威[1] Zheng Dawei

机构地区：[1]郑州大学新闻与传播学院,河南郑州450001

出　　处：《传媒观察》2024年第11期67-73,共7页Media Observer

基　　金：郑州大学新闻与传播学院学科平台项目(24XKJS005)的阶段性研究成果;河南省高校哲学社会科学基础研究重大项目“中国传统印刷术的现代性研究”(2025-JCZD-18)的阶段性研究成果。

摘　　要：本文通过详析晚明时期“民抄董宦”这一典型案例,阐述了晚明印刷术的大众传播及其社会影响。晚明社会具有明显的近代化特征,城镇市民热衷于印刷出版活动;晚明时期的印刷术完全具备大众传播属性,在大量复制信息与无限共享信息两个方面,与谷登堡印刷机的传播效果十分类似。从“民抄董宦”案中可以看出,印刷术不分东方还是西方,皆为大众传播媒介,社会影响力高度相似。研究中国传统印刷术必须跳出“欧洲中心论”的话语体系,剥离政治、经济、文化等要素干扰,直面中国传统印刷术自身的现代性及其普适影响。Against the historical backdrop of social economy and print culture in the late Ming Dynasty,this article examines the mass communication and societal impact of printing during this period,focusing on the notable case of"commoners'ransacking of the Dong Qichang family".The late Ming society displayed clear signs of modernization,with urban citizens showing strong enthusiasm for printing and publishing activities.The printing culture of the late Ming Dynasty possessed attributes of mass communication,similar to Gutenberg's printing press in terms of mass reproduction and unlimited information sharing.The"commoners'ransacking of the Dong Qichang Family"incident demonstrates that printing,whether in the East or the West,functions as a mass medium,producing comparable effects in mass communication and exerting similar social influence across cultures.This case highlights the need to study traditional Chinese printing beyond the Eurocentric framework,removing the interference of political,economic,and cultural factors,and addressing the inherent modernity and universal influence of traditional Chinese printing.

关 键 词：晚明时期 印刷术 大众传播 民抄董宦 

分 类 号：G206[文化科学—传播学] G219.29