产品生命周期理论在新能源汽车营销中的应用  

Application of product life cycle theory in marketing of new energy vehicles

作　　者：周冬冬 Zhou Dongdong(Xfusion Digital Technologies Co.,Ltd.,Zhengzhou,Hunan,450000)

机构地区：[1]超聚变数字技术有限公司,河南郑州450000

出　　处：《市场周刊》2024年第32期85-88,共4页Market Weekly

摘　　要：文章探讨了产品生命周期理论在新兴的新能源汽车市场中的应用,通过分析新能源汽车行业的发展趋势和各生命周期阶段的特点,提出了针对性的市场策略,并详细论述了在不同阶段如引入期、成长期、成熟期和衰退期应采取的营销策略,同时强调了技术创新、定制化市场营销和数字化营销在推动行业可持续发展中的重要性。通过这些策略,希望可以帮助企业更好地应对市场挑战,并促进新能源汽车行业的健康发展。This paper explores the application of the product life cycle theory in the emerging new energy vehicle market.By analyzing the trends of the new energy vehicle industry and the characteristics of each life cycle stage,the paper proposes targeted marketing strategies,and discusses in detail in different stages such as the introduction stage,the maturity stage,the mature stage,and the decline stage,and stresses the importance of technological innovation,customized marketing,and digital marketing in driving the sustainable development of the industry.Through these strategies,it is hoped that enterprises can better cope with market challenges and promote the healthy development of the new energy vehicle industry.

关 键 词：产品生命周期理论 新能源汽车 营销 应用 

分 类 号：F274[经济管理—企业管理]