短视频制作课程在基层农民职业技术教育中的探索与实践  

Exploration and Practice of Short Video Production Course in Vocational and Technical Education of Grassroots Farmers

作　　者：高妍 张晨明 苏红 GAO Yan;ZHANG Chen-ming;SU Hong(Management Academy of China Cooperatives,Beijing 100028;School of Social and Behavioral Sciences,Nanjing University,Nanjing Jiangsu 210023;School of Marxism,East China Jiaotong University,Nanchang Jiangxi 330013,China)

机构地区：[1]中华全国供销合作总社管理干部学院,北京100028 [2]南京大学社会学院,江苏南京210023 [3]华东交通大学马克思主义学院,江西南昌330013

出　　处：《湖北开放职业学院学报》2024年第21期69-70,73,共3页Journal of Hubei Open Vocational College

基　　金：江西省社科基金高校思想政治理论课研究专项“基于信息生态理论的高校思政课教师现代信息技术教学使用行为及效果评价研究”(项目编号:20SZ07)。

摘　　要：短视频制作技术作为农业领域各环节中教学应用和产品推广的重要载体,拥有着带动各项基本业务发展的探索意义。文章基于系统内管理干部学院的实践经验,在培训中将短视频制作技术引入教学体系当中,并划分为拍摄技能培训、视频号运营培训、电商业务培训、微信账号培训四种类型。并在此基础上,进一步探索出四种制作课程内容的创新方法,即明确潜在的受众、创造优质内容、发掘个性化视频创意手段以及门户社交平台推广,从而全面提高各级农业组织和职业农民的短视频的制作水平,推动上下游产业间的深度合作,打造农业技术和农产品应用及销售的新型渠道,为我国乡村振兴战略的发展提供现实助力。Short video production technology,as an important carrier of teaching application and product promotion in various links in the agricultural field,has the exploration significance of driving the development of basic business.Based on the practical experience of the Management Academy within the system,this paper introduces short video production technology into the teaching system in the training,and divides it into four types:shooting skills training,video channel operation training,e-commerce business training and WeChat account training.On this basis,four innovative methods for producing course content are further explored.That is,to identify potential audiences,create quality content,explore personalized video creative means and portal social platform promotion,so as to comprehensively improve the production level of short videos of agricultural organizations at all levels and professional farmers,promote deep cooperation between upstream and downstream industries,create new channels for the application and sales of agricultural technology and agricultural products,and provide practical help for the development of China's rural revitalization strategy.

关 键 词：短视频制作 农民职业教育 干部院校 

分 类 号：G71[文化科学—职业技术教育学]