面向珠宝首饰产业可持续发展的设计驱动式创新策略研究  

Research on Design-Driven Innovation Strategy for Sustainable Development of Jewelry Industry

作　　者：李登登 孙捷 LI Dengdeng;SUN Jie(Faculty of Humanities and Arts,Macao University of Science and Technology,Macao 999078,China;College of Design and Innovation,Tongji University,Shanghai 200007,China)

机构地区：[1]澳门科技大学人文艺术学院,中国澳门特别行政区999078 [2]同济大学设计创意学院,上海200007

出　　处：《宝石和宝石学杂志（中英文）》2024年第5期111-118,共8页Journal of Gems & Gemmology

摘　　要：随着社会的不断发展,珠宝首饰的消费主力群体不断年轻化,他们对于个性化高品质珠宝首饰的需求日益增加,珠宝首饰产业面临着转型升级的挑战。与此同时,设计驱动式创新正在被各行业广泛关注,各行领军企业如苹果、戴森、宜家等依靠设计驱动实现了产业突破。国际顶级时尚与奢侈品品牌也从“家族传承式”发展战略逐渐转向“设计驱动式”的品牌发展战略。此前关于珠宝首饰设计的研究主要集中在探讨通过创新技术、材料多元化来丰富首饰外观造型方面,而对现有技术和社会文化元素的组合与运用及通过设计赋予首饰产业链“意义”等创新方式的研究资料较少。本文采用质性研究法,对珠宝首饰设计中存在的问题进行了分析,结合现代设计学相关理论,提出了基于设计思维引导下的设计驱动式创新的策略研究,探讨了中国珠宝首饰产业升级与可持续发展的可能性,为更好促进珠宝首饰产业发展、满足当下社会及市场需求提供一些思路。With the continuous development of today’s society,the main group of jewelry consumers is getting younger and younger.Consumers’demand for personalized high-quality jewelry is urgently increasing.The jewelry industry is facing the challenge of transformation and upgrading.“social innovation”is receiving widespread attention,and various leading companies such as Apple,Dyson,and IKEA have achieved industrial breakthroughs relying on“design-driven”design.The international top fashion and luxury brands have invariably shifted from“family inheritance”to“design-driven”brand development,which is of strategic significance.The previous research on jewelry design is mainly about appearance modeling,while there are many studies on innovative ways of creating,combining and using existing technologies and social and cultural elements,and giving“meaning”to the jewelry industry chain through design.This study adopts qualitative research method to analyze the existing problems in jewelry design.Combined with the relevant theories of modern design,a strategic research on“design-driven innovation”based on the guidance of design thinking was proposed to explore the upgrading and feasibility of China’s jewelry design industry.The possibility of sustainable development provides help to better improve the development of the jewelry industry and meet social and market needs.

关 键 词：珠宝首饰 设计驱动式创新 可持续发展 设计思维 

分 类 号：TB472[一般工业技术—工业设计] TS93[轻工技术与工程]