创新创业导向的高校市场营销专业网络营销课程教学改革研究  

Research on the Teaching Reform of the Course“Online Marketing”in the Marketing Major in Universities Guided by Innovation and Entrepreneurship

作　　者：李晓晟 LI Xiaosheng(School of Business,Hebei GEO University,Shijiazhuang,Hebei 050031,China)

机构地区：[1]河北地质大学管理学院,河北石家庄050031

出　　处：《邢台学院学报》2024年第4期166-173,共8页Journal of Xingtai University

基　　金：河北地质大学教学改革研究与实践项目:大数据环境下高校市场营销专业数字化营销教学改革研究.项目编号:2021J28.

摘　　要：网络营销深入全面地渗透于社会经济中,为高校市场营销专业学生提供了丰富的创新创业机会。网络营销课程要以创新创业为导向持续进行教学改革。通过梳理和分析教学影响因素,明确创新创业导向的高校营销专业网络营销课程教学改革的可行性和重要性,发现目前高校市场营销专业网络营销课程教学存在的主要问题并提出教学改革策略,从而有效提升高校市场营销专业学生网络营销创新创业水平。Online marketing has deeply and comprehensively penetrated into the social economy,providing abundant opportunities for innovation and entrepreneurship for students majoring in marketing in universities.The course of“Online Marketing”should be guided by innovation and entrepreneurship,and continue to undergo teaching reform.By sorting out and analyzing the influencing factors of teaching,the feasibility and importance of the teaching reform of the“Online Marketing”course in the marketing major of universities guided by innovation and entrepreneurship are clarified.The main problems in the current teaching of the“Network Marketing”course in marketing majors in universities are identified,and teaching reform strategies are proposed,so as to effectively enhance the innovation and entrepreneurship level of network marketing among students majoring in marketing in universities.

关 键 词：创新创业导向 高校营销专业 网络营销 教学改革 

分 类 号：G642.3[文化科学—高等教育学] F713.36[文化科学—教育学]