数字化技术平台下文创产品设计研究与推广——以长江国家文化公园九江段为例  

Research and Promotion of Cultural and Creative Product Design under the Digital Technology Platform—Taking the Jiujiang Section of the Yangtze River National Culture Park as an Example

作　　者：李微[1] Li Wei(Jiujiang Vocational University,Jiujiang 332000,China)

机构地区：[1]九江职业大学,九江332000

出　　处：《办公自动化》2024年第22期25-27,共3页Office Informatization

基　　金：2024年九江市经济社会发展研究一般课题,课题编号:YB24085。

摘　　要：在数字化时代背景下,作为中华文化的重要组成部分,长江国家文化公园九江段文创产品的设计与推广面临新的机遇与挑战。文章旨在探讨如何利用数字化技术平台,对长江国家文化公园九江段的文创产品进行创新性设计,并提出有效的推广策略,以期实现文化传承与经济发展的双赢。通过对现有文创产品市场的分析,结合数字化技术的特点,文章提出一系列设计原则与推广途径,为长江国家文化公园九江段文创产品的开发提供理论与实践指导。In the digital age,the design and promotion of cultural and creative products for the Jiujiang section of the Yangtze River National Cultural Park,as an integral part of Chinese culture,face new opportunities and challenges.This paper aims to explore how to leverage the digital technology platform for innovative design of cultural and cre‐ative products for the Jiujiang section of the Yangtze River National Cultural Park and propose effective promotion strategies,with the goal of achieving a win-win situation for cultural heritage and economic development.By analyz‐ing the current market of cultural and creative products and integrating the characteristics of digital technology,this paper proposes a series of design principles and promotion pathways to provide theoretical and practical guidance for the development of cultural and creative products for the Jiujiang section of the Yangtze River National Cultural Park.

关 键 词：数字化技术 长江国家文化公园 文创产品 推广策略 

分 类 号：TB472[一般工业技术—工业设计]