精益创业过程中企业与用户的价值共创机理——基于互动视角的探索性单案例研究  

Mechanisms of Value Co-creation between Enterprises and Users in the Lean Startup Process——An Exploratory Single Case Study Based on Interaction Perspective

作　　者：张敬伟[1,2] 田小圆 何周丽 Jingwei Zhang;Xiaoyuan Tian;Zhouli He(School of Economics and Management,Yanshan University,Research Center for Innovation and Entrepreneurship,Yanshan University)

机构地区：[1]燕山大学经济管理学院 [2]燕山大学创新与创业研究中心

出　　处：《管理学季刊》2024年第2期1-24,158,159,共26页Quarterly Journal of Management

基　　金：国家自然科学基金面上项目“坚持还是转型?反馈驱动的创业者机会信念认知更新及响应决策机理”(72272131);国家社会科学基金重点项目“中国企业裂变式发展重大问题研究”(21AZD120);燕山大学基础创新科研培育项目“创业者机会认知与身份认知视角下新企业惰性形成机理研究”(2021LGZD017)的资助。

摘　　要：精益创业强调敏捷应对市场需求变化并持续为顾客创造价值,是兼具理论前沿和实践价值的新兴话题。但现有精益创业过程研究缺乏对企业和用户价值共创行为的深入探讨。本文以乐纯公司为研究对象,从互动视角探究精益创业过程中企业与用户的价值共创机理并发现:第一,精益创业过程中企业与用户的价值共创经历企业主导、企业用户协同和用户主导三个阶段,在各阶段的概念、开发—产品—测量—数据和认知环节分别通过价值识别、价值创造和价值迭代实现价值共创;第二,用户与企业的共创模式呈现被动参与式共创—主动体验式共创—创新驱动式共创的阶段性演变,用户参与程度不断增强、主导地位不断上升;第三,阶段演化过程中互动关系发生根本性改变:企业角色由信息寻求者转变为解决方案提供者,用户角色从信息来源方转变为产品创新者。本文通过勾勒精益创业过程中企业与用户的互动行为规律以揭示两者价值共创的机理,为精益创业和价值共创实践提供有益启发。Purpose:Lean startup,which emphasises agile response to changes in market demand and continues to create value for customers,is an emerging topic with both theoretical frontiers and practical value.Although existing studies mention that lean startup is a continuous iterative process,and that there are value co-creation behaviors between enterprises and users in the lean startup process,there is a lack of in-depth exploration of the evolution of behaviors in dfferent segments or stages,especially the mechanism of how enterprises and users interact to achieve value co-creation in the eyolution of lean startup stages.In view of this,this paper,based on the interaction perspective,examines the differences in the interactive behaviors and the evolution of the interactive relationship between enterprises and users in different segments or stages of the lean startup process,and reveals the mechanism of the process of co-creation of value between enterprises and users in the evolution of the stages of the continuous iteration of lean startup in a more complete way.Design/methodology/approach:This paper adopts an exploratory single-case study approach,with LePur'as the object of study,and the interaction between the enterprise and its users as the theoretical perspective,and analyses the case information using structured data analysis methods.Findings:The case analysis reveals the following findings:firstly,the value co-creation between the enterprise and the user in the lean startup process goes through three stages:enterprise-led,enterprise-user cllaborative,and user-led.In each stage,value co-creation is realized through value identification,value creation,and value iteration across the concepts,developmentproduct-measurement-data,and cognition phases.Secondly,the co-creation model between users and enterprises evolves from passive participatory co-creation to active experiential co-creation to innovation-driven co-creation,with the degree of users'participation increasing and their dominant position rising.Thirdly,the

关 键 词：精益创业 阶段演化 价值共创 互动关系 互动行为 

分 类 号：F274[经济管理—企业管理] F426.82[经济管理—国民经济]