数字效果推理:多维结构、测量与创业绩效影响验证  

Digital Effectuation:The Multi-dimensional Construction,Measurement and Verification the Impact on Entrepreneurial Performance

作　　者：杨杰[1] 汪涛[1,2,3] Jie Yang;Tao Wang(School of Management and Economics,Beijing Institute of Technology;Yangtze Delta Region Academy of Beijing Institute of Technology)

机构地区：[1]北京理工大学管理学院 [2]中国技术经济研究会 [3]北京理工大学长三角研究院(嘉兴)

出　　处：《管理学季刊》2024年第2期25-49,160,161,共27页Quarterly Journal of Management

摘　　要：效果推理是不确定环境下创业者进行思考和决策的启发式逻辑,该逻辑为创业决策研究提供了全新视角。已有效果推理研究主要针对传统创业情境,数字创业情境下的效果推理研究刚起步,基于传统创业情境的效果推理内涵、结构和量表难以有效平移于数字创业情境。对此,学界认为亟须改变传统的决策逻辑,提出契合数字创业情境的决策逻辑——数字效果推理,但由于缺乏清晰的概念和可靠的测量,致使现阶段定量研究鲜有涉及。因此,本文首先基于效果推理理论和数字创业情境,运用扎根理论探索出包括数字化手段、数字解决方案、数字合作伙伴和数字化试验的多维度数字效果推理结构;其次,根据编码结果编制初始题项,通过因子分析确立20个题项的二阶四维数字效果推理量表;最后,利用该量表验证了数字效果推理对创业绩效的积极影响。本文开发的量表有助于推进该领域的量化研究,为进一步探索数字技术与创业者认知决策交互影响过程中的管理实践问题提供可操作性的工具基础。Purpose:Effectuation acts as a heuristic logic for the thinking and further decision-making process of entrepreneurs at uncertain backgrounds.This logic light a brand new perspective for the research on entrepreneurial decision.Previous research about effectuation mainly focused on the traditional entrepreneurial contexts.Parallel to the development of effectuation theory,the rapid development of the digital economy over the past few years has gradually reshaped the global economic system.The rapid development and widespread application of emerging technologies such as social media,big data,cloud and artificial intelligence have brought new opportunities and challenges to entrepreneurial activities,profoundly changing the entrepreneurial environment and the way entrepreneurs make decisions.The rise of digital entrepreneurship has promoted the expansion of effectuation theory through situational transformation,while the research on effectuation in digital entrepreneurial situation has just started.The connotation,structure and scale of such effectuation cannot be effectively introduced to the digital entrepreneurial contexts directly.Accordingly,academia believes a shift is required in the decision-making logic of entrepreneurs.The idea of digital effectuation is further proposed to fit the digital entrepreneurial contexts.Nevertheless,the lack of explicit conceptual identification and reliable scale led to the scarceness of the related quantitative research.Methodology:Firstly,we conducted semi-structured interviews with 22 entrepreneurs on the basis of literature dialogue,and constructed the multi-dimensional model of digital effectuation using the grounded theory method.Then,according to the coding results and related literature,the initial items are obtained,and through exploratory and confirmatory factor analysis,the second-order four-dimensional digital effectuation scale with 20 items is established.Finally,the scale of digital effectuation with credibility and reliability was compiled.Findings:Firstly,we r

关 键 词：数字效果推理 效果推理理论 数字创业 量表开发 创业绩效 

分 类 号：F279.2[经济管理—企业管理] F49[经济管理—国民经济]