花卉主题节事对大学生文化认同的影响机制研究——以萱草文化节为例  

The Infl uence Mechanism of Flower Theme Event on University Students’Cultural Identity:A Case Study of Daylily Culture Festival

作　　者：邹维娜 卢意 贺坤 ZOU Weina;LU Yi;HE Kun(School of Ecological Technology and Engineering,Shanghai Institute of Technology,Shanghai,China,201418)

机构地区：[1]上海应用技术大学生态技术与工程学院,上海201418

出　　处：《园林》2024年第12期111-117,共7页Landscape Architecture Academic Journal

基　　金：上海市高校智库内涵建设项目“推动绿色发展促进人与自然和谐共生研究”(编号:2022ZKNH063);2022年度上海高校市级重点课程建设项目“风景园林建筑设计”。

摘　　要：花卉主题节事通过触发和调动人们的情感、思想来传递文化信息,促进群体和个体身心、意志的全面发展,是花文化弘扬传承的重要形式。采用案例实证,以萱草文化节的大学生参与者为研究对象,采用问卷调查法收集到433份有效问卷,运用SPSS 26.0和AMOS 28.0对数据进行统计分析、信度效度检验和结构方程模型分析,实证性探讨了花卉主题节事中的感知、体验和文化认同、支持行为之间的影响路径。研究发现:周期性举办的主题节事产生累计效应,对节事的预认知会促进大学生参与者的文化认知;大学生参与者在花卉文化节中的节事体验和文化体验与其节事认知和文化认知都呈正相关关系;节事体验对文化体验起到显著的促进作用;良好的节事体验和文化体验互为表里,共同促进文化认同;节事的文化认同带来良好的支持行为,证明花卉主题节事在花文化传播中具有积极作用。最后,从花卉主题节事的组织策划和公共价值提升角度提出对策建议。旨在探索花卉主题节事中的认知和体验质量对文化认同的影响,为花卉主题节事的发展提供理论和实践参考。The flower theme event,an essential form of carrying forward and inheriting flower culture,transmits cultural information by triggering and mobilizing people’s emotions and thoughts and promotes the overall development of the body,mind,and will of groups and individuals.In this paper,a case study was carried out.University students participating in the Daylily Cultural Festival were selected as the research objects.433 valid questionnaires were collected by questionnaire survey.SPSS 26.0 and AMOS 28.0 were used for descriptive statistical analysis,reliability and validity tests,and structural equation model analysis of the data.The infl uence path between perception,experience,cultural identity,and supporting behavior in a flower theme event was investigated empirically.The results showed that the periodic theme events had a cumulative effect,and the pre-cognition of the events could promote the cultural cognition of college students.University students’event experience and cultural experience in the flower theme event positively correlate with their event and cultural cognition.Event experience played an essential role in promoting cultural experience.Excellent event experience and cultural experience complemented each other and promoted cultural identity.The cultural identity of the event brought signifi cant supporting behavior,which proved that the flower theme event played a positive role in the flower culture transmission.Finally,countermeasures and suggestions were put forth from the organization’s perspective,including planning the flower theme event and promoting public value.The study aims to explore how cognition and experience quality affect the cultural identity in flower theme events and provide a theoretical and practical reference for developing flower theme events.

关 键 词：主题节事 花文化 文化认同 大学生 认知 体验 

分 类 号：TU986[建筑科学—城市规划与设计]