智慧旅游背景下民族文化融入乡村旅游发展路径研究--以安宁河谷为例  

Research on the Development Path of Ethnic Culture Integration into Rural Tourism Under the Background of Smart Tourism--Taking Anning River Valley as an Example

作　　者：田敏[1] 廖思怡 吴晓枫 TIAN Min;LIAO Siyi;WU Xiaofeng(School of Management,Xihua University,610000,Chengdu,Sichuan,China)

机构地区：[1]西华大学管理学院,四川成都610000

出　　处：《特区经济》2024年第11期132-135,共4页Special Zone Economy

基　　金：四川省哲学社会科学重点研究基地彝族文化研究中心资助项目;四川省文化和旅游厅项目;四川省社会科学重点研究基地“文化产业发展研究中心”资助项目。

摘　　要：乡村旅游是实现乡村振兴的主要动力和保障。在智慧旅游背景下,我国乡村文旅发展面临文化和旅游发展不平衡不充分、乡村地区旅游新业态发展不足、文化同质化问题。本文以安宁河谷为例,总结该地民族文化融入乡村旅游的经验,进而提出我国乡村地区需构建全域智慧文旅发展格局、创新文旅产品、销售方式、提升游客“智能”体验、对抗文化同质化的启示,从而为乡村旅游和区域可持续发展做出贡献。Rural tourism is the primary driving force and guarantee for realizing rural revitalization.In the context of smart tourism,rural cultural and tourism development in China faces challenges such as imbalanced and insufficient cultural and tourism development,inadequate development of new tourism formats in rural areas,and cultural homogenization issues.Taking the Anning River Valley as an example,this article summarizes the experience of integrating ethnic culture into rural tourism in that area.It further proposes that rural areas in China need to construct a comprehensive pattern of smart cultural and tourism development,innovate cultural and tourism products and sales methods,enhance tourists'"smart"experiences,and counteract cultural homogenization.These insights aim to contribute to sustainable rural tourism and regional development.

关 键 词：智慧旅游 民族文化 乡村旅游 安宁河谷 

分 类 号：F592.7[经济管理—旅游管理]