元宇宙在企业管理及社会管理中的应用  

Utilization of Metaverse in Corporate Management and Social Governance

作　　者：周晨亮 ZHOU Chen-liang(School of Economics and Management,Jiangsu University of Science and Technology,Zhenjiang 212100,China)

机构地区：[1]江苏科技大学经济管理学院,镇江212100

出　　处：《价值工程》2024年第34期139-141,共3页Value Engineering

摘　　要：元宇宙在企业管理及社会管理中的应用日益广泛,其深度与广度不断拓展。在企业管理方面,元宇宙为设计师与工程师提供了虚拟协作环境,助力产品创新与优化;元宇宙构建品牌体验,增强与消费者的互动;培训和教育领域也通过元宇宙实现模拟操作和实践演练,提升员工技能。在社会管理方面,元宇宙的应用则体现在公共服务模拟与规划、公民参与互动以及数据安全与隐私保护等方面。通过构建虚拟场景,元宇宙助力政府机构优化资源配置,提升决策透明度;同时,通过加强数据加密和访问控制,确保元宇宙应用在数据安全和隐私保护方面的可靠性。然而,元宇宙在企业管理及社会管理中的应用仍面临诸多挑战,如技术瓶颈、法规缺失等,需进一步探索和完善。The application of metaverse in enterprise management and social management is becoming increasingly widespread,with its depth and breadth constantly expanding.In terms of enterprise management,the metaverse provides a virtual collaborative environment for designers and engineers,facilitating product innovation and optimization.Metaverse builds brand experience to enhance interaction with consumers.In the fields of training and education,simulation operations and practical exercises are also implemented through the metaverse to enhance employee skills.In terms of social management,the application of metaverse is reflected in public service simulation and planning,citizen participation and interaction,as well as data security and privacy protection.By constructing virtual scenes,the metaverse helps government agencies optimize resource allocation and enhance decision-making transparency.Meanwhile,by strengthening data encryption and access control,the reliability of metaverse applications in terms of data security and privacy protection is ensured.However,the application of metaverse in enterprise management and social management still faces many challenges,such as technological bottlenecks and lack of regulations,which need further exploration and improvement.

关 键 词：元宇宙 企业 社会 管理 

分 类 号：F272[经济管理—企业管理]