不确定情境对个体消费决策的影响研究综述  

A Review of the Impact of Uncertain Situations on Individual Consumption Decisions

作　　者：冯美珠 李明[1] FENG Meizhu;LI Ming(Business School of Jishou University,Jishou 416000,Hunan,China)

机构地区：[1]吉首大学商学院,湖南吉首416000

出　　处：《科技和产业》2024年第22期46-53,共8页Science Technology and Industry

摘　　要：剧烈的气候变化、空气污染、水污染、传染病、地震等自然灾害一直威胁着人类的生存和生活。快速的经济发展、技术进步、日益增长的全球人口等给人类带来便利的同时也滋生了“不确定”的风险。以不确定性和模糊性为特征的外部环境重置可能导致原本根深蒂固的旧消费习惯被迫中断,同时很多新的日常消费习惯应时而生。通过整合国内外相关文献,发现现有研究从理论分析与实证分析两个方面探究了不确定情境对个体消费决策产生的影响,个人心理因素在其中起到调节中介作用。最后指出已有研究不足及未来研究趋势,为相关学者提供参考。Drastic climate change,air pollution,water pollution,infectious diseases,earthquakes and other natural disasters have been threatening human existence and life.Rapid economic development,technological progress,and the growing global population bring convenience to mankind,but also breed the risk of“uncertainty”.The reset of the external environment characterized by uncertainty and ambiguity may lead to the interruption of the old consumption habits that are originally deeply rooted,and at the same time many new daily consumption habits will be born.By integrating relevant literature at home and abroad,it is found that existing studies have explored the impact of uncertain situations on individual consumption decisions from both theoretical analysis and empirical aspects,in which individual psychological factors play a mediating role.Finally,the existing research deficiencies and future research trends are pointed out,and reference are provided for related scholars.

关 键 词：不确定情境 消费决策 控制感 消费类型 

分 类 号：F713.55[经济管理—市场营销] C934[经济管理—产业经济]