价值共创前因与后果的元分析  

A Meta-analytic of the Antecedents and Consequences of Value Co-creation

作　　者：王锴 杨伟[1] 杜伟锦[1] WANG Kai;YANG Wei;DU Weijin(School of Management,Hangzhou Dianzi University,Hangzhou 310018,China)

机构地区：[1]杭州电子科技大学管理学院,杭州310018

出　　处：《科技和产业》2024年第22期76-86,共11页Science Technology and Industry

基　　金：国家自然科学基金(72174051)。

摘　　要：随着价值共创理论与实践的不断发展,对其前因与后果的研究已成为学界关注的重点,但现有文献的实证结果存在较大差异。由此对139项研究、141个独立样本中的461个效应值进行元分析,旨在归纳和识别影响价值共创的前因及其后果。研究发现,显著影响主体间价值共创的前因包括企业主体特征、顾客主体特征、交互特征和环境特征4个维度的14个变量;在企业主体特征方面,企业资本对价值共创的影响为高强度相关,企业的技术创新能力对主体间的价值共创影响并不显著;在顾客主体特征方面,各个维度因素都与价值共创之间高强度相关;在交互特征方面,主体间交互的便利性对价值共创的影响为高强度相关;在价值共创后果的研究中,价值共创对各结果变量都呈显著强相关。该研究得出了更具普适性的研究结论,为价值共创后续深入研究奠定了基础。The ongoing evolution of both the theory and practice of value co-creation has made investigating its antecedents and consequences a central focus within academic discourse.Nevertheless,extant literature reveals notable disparities in empirical findings.Consequently,a comprehensive meta-analysis was undertaken,encompassing 461 effect sizes derived from 139 studies and 141 independent samples.The primary objective was to synthesize and delineate the antecedents and ramifications that shape value co-creation.The analysis reveals that significant antecedents influencing value co-creation among stakeholders encompass 14 variables spanning four dimensions:enterprise characteristics,customer attributes,interaction modalities,and environmental factors.Concerning enterprise characteristics,the influence of corporate capital on value co-creation demonstrates a robust correlation,whereas the impact of technological innovation capability within enterprises on inter-stakeholder value co-creation is found to be nonsignificant.Across various dimensions of customer attributes,factors exhibites a high degree of correlation with value co-creation.Moreover,the study identifies a strong correlation between the convenience of inter-stakeholder interactions and value co-creation within interaction modalities.Furthermore,in examining the consequences of value co-creation,a significant correlation is observed with all outcome variables.More broadly applicable research insights are presented,thereby laying a robust groundwork for further comprehensive investigations into value co-creation.

关 键 词：价值共创 前因变量 结果变量 元分析 

分 类 号：F272.2[经济管理—企业管理]