社交媒体中信任关系的修辞困境与社会后果  

Rhetorical Dilemmas and Social Consequences of Trust Relationships in Social Media

作　　者：彭华新[1] 王亮 Huaxin Peng;Liang Wang(School of Media and Communication,Shenzhen University)

机构地区：[1]深圳大学传播学院

出　　处：《全球传媒学刊》2024年第4期137-150,共14页Global Journal of Media Studies

基　　金：教育部人文社科研究规划基金“涉外文化争议中的网民情感引导与民族自信建构研究”(项目批准号:23YJA860012)的阶段性成果

摘　　要：社会信任是社交媒体出现后的重要议题,在诚信问题和人际欺骗不断增多的媒介环境中,不信任成为社交媒体的一种心理基调。研究材料显示,信任链断裂与信任惯性中止已在某些社会领域出现。在以职业、地位、性别、地域、年龄为标准的社会分层中,社交媒体参与者遵循着“主体—行为—后果”的逻辑关系,运用各自的修辞方式来表达不信任,这种话语表达重建或巩固了阐释共同体,形成共同体的内部信任与外部不信任。所有的不信任表达均自线下追溯至线上,最终又回归至线下,在现实生活中形成一系列的社会后果,强化民粹、撕裂阶层,增加社会交往成本。Social trust is an important issue after the emergence of social media.In the media environment with increasing credibility problems and interpersonal deception,distrust has become a psychological tone of social media,the break of trust chain and the suspension of trust inertia have appeared in some social fields.From subject,action to consequence,it is found that social stratification based on occupation,status,gender,region and age,people use their own rhetorical ways to express distrust in social media,rebuild or consolidate the interpretative community in such resistant discourse,and form the community's internal trust and external distrust.All expressions of distrust flow from the offline to the online,and finally return to the offline,thus forming a series of social consequences,which strengthen populism,tear down social stratification and increase the cost of social communication.

关 键 词：社交媒体 社会信任 系统信任 话语身份 修辞行为 

分 类 号：G206[文化科学—传播学] C912.6[经济管理] C912.1[社会学]