从“传递”到“仪式”:民族美食短视频对铸牢中华民族共同体意识的积极传播  

From“Transmission”to“Ritual”:The Positive Role of Ethnic Food Short Videos in Promoting the Consciousness of the Chinese National Community

作　　者：康佳威 蒋慧[1] KANG Jiawei;JIANG Hui(Collaborative Innovation Center for Research on Ethnic Law and Regional Governance,Guangxi Muzu University,Nanning,Guangxi 530006)

机构地区：[1]广西民族大学民族法与区域治理研究协同创新中心,广西南宁530006

出　　处：《民族学论丛》2024年第4期22-28,共7页

基　　金：国家社会科学基金项目“民族区域自治地方立法中统一与自治相结合研究”(21BMZ149);广西中华民族共同体意识研究院重点项目“铸牢中华民族共同体的法治保障研究”(2020GXMGY0203)。

摘　　要：在短视频成为信息主要载体之一的全媒体时代,传播已经超越了传统“传递观”的“知”和“闻”的范畴,呈现出“仪式观”传播下意义分享和价值赋予的效果。当民族美食以纪实性方式、情节性演绎、话题性导向在短视频中得到展现时,以“美食为媒”的铸牢中华民族共同体意识传播场域也随之形成。受众通过浏览民族美食短视频内容形成了“视觉认同”,增强了铸牢中华民族共同体意识的认同自觉、价值共识以及行为期许,也激发了传受双方对涉及民族形象、民族情感、民族认同等内容的美食类短视频的“编码—解码”热情,为构建有效的铸牢中华民族共同体意识传播路径提供积极借鉴意义。In the multimedia era,where short videos have become one of the primary carriers of information,communication has evolved beyond the traditional view of mere transmission,demonstrating the effects of meaning sharing and value assignment through a“ritual view”.When ethnic food is presented in short videos through documentary style,interpretive narratives,and topical guidance,a space for promoting the consciousness of the Chinese national community through“food as a medium”is formed.Audiences develop“visual identification”by viewing these short videos,enhancing their recognition and value consensus regarding the consciousness of the Chinese national community,while also stimulating enthusiasm for the“encoding-decoding”process among both producers and viewers,involving aspects such as ethnic image,emotions,and identity.This provides valuable insights for constructing effective communication pathways to promote this consciousness.

关 键 词：铸牢中华民族共同体意识 民族美食 短视频 传播方式 

分 类 号：G206[文化科学—传播学]