数字化技术驱动企业战略变革机制研究——一个有调节的中介效应模型  

The Mechanism of Digital Technology-Driven Corporate Strategic Change:A Moderated Mediation Model

作　　者：王锋正[1,2] 刘曦萌 Wang Fengzheng;Liu Ximeng(School of Economics and Management,Inner Mongolia University,Hohhot 010021,China;Research Base for Sustainable Economic Development of Inner Mongolia Region,Hohhot 010021,China)

机构地区：[1]内蒙古大学经济管理学院,内蒙古呼和浩特010021 [2]内蒙古地区经济可持续发展研究基地,内蒙古呼和浩特010021

出　　处：《科技进步与对策》2024年第23期97-106,共10页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(72164030);教育部创新团队发展计划项目(IRT_16R41);内蒙古自治区直属高校基本科研业务费项目(20700-54220346);内蒙古自治区高等学校创新团队发展计划支持项目(NMGIRT2415);内蒙古大学研究生科研创新重点项目(11200-54220396)。

摘　　要：加快战略变革是企业响应时代号召、获取竞争新优势的必然选择。数字经济时代,明晰数字化技术驱动企业战略变革的内在机理,考察公司治理能否发挥“助推器”作用,已成为学术界关注企业数字化转型的焦点。基于战略变革理论,选取2012—2022年1350家上市公司数据,通过构建有调节的中介效应模型进行实证检验,研究发现:①数字化技术应用能够显著驱动企业战略变革,经过测量偏误、内生性等稳健性检验后该结论依然成立;②数字化技术主要通过优化资源配置、增强应变能力、降低运营成本3种机制驱动企业战略变革,公司治理能够显著增强数字化技术对3种机制的促进作用,进而驱动企业战略变革;③当企业处于成长期时,公司治理仅能增强数字化技术对降低运营成本的促进效应。当企业处于成熟期与衰退期时,公司治理有助于增强数字化技术对3种机制的促进作用。据此,企业应充分利用数字化技术实现强配置、抗波动、降成本,积极改善公司治理能力,驱动企业战略变革并获取竞争新优势。China attaches great importance to the development of the digital economy,continuously promotes the deep integration of digital technology and the real economy,coordinates advances in both the digital industry and the digital transformation of traditional industries,and accelerates the building of the country's cyberspace strength and a digital China.In response to the call of the times,it is an inevitable choice for corporates to accelerate strategic change so as to implement national strategies and gain new competitive advantages.In the era of the digital economy,clarifying the inherent mechanisms of digital technology driving enterprise strategic change and examining whether corporate governance can continue to play a“catalyst”role has become one of the focuses of attention in the field of enterprise digital transformation.Corporate strategic change is a risky behavior of disruptive innovation,and achieving strategic change urgently requires scientific and sound corporate governance to safeguard the inherent needs of shareholder interests.Therefore,the purpose of this study is to clarify the impact mechanisms of digital technology application in driving strategic change and how corporate governance can ensure the smooth progress of strategic change.This is of great practical significance for enterprises to respond to the call of the times and gain new competitive advantages.This study assumes that digital technology can drive strategic change in enterprises by optimizing resource allocation,enhancing adaptability,and reducing operating costs,and corporate governance enhances the impact of digital technology on optimizing resource allocation,enhancing adaptability,and reducing operating costs,thereby driving strategic change in enterprises.Drawing on theories such as strategic change,it selects data from 1350 Chinese listed companies from 2012 to 2022 and uses multiple linear regression models,moderated mediation models,an instrumental variable approach,a robust two-stage least squares method under high col

关 键 词：数字化技术 战略变革 资源配置 应变能力 运营成本 

分 类 号：F272.1[经济管理—企业管理]