影视后期合成技术在潮玩设计与推广中的应用研究  

Research on the Application of Film and Television Post-synthesis Technology in the Design and Promotion of Designer Toy

作　　者：徐娟 XU Juan(Zhuhai Art College,Zhuhai 519000,Guangdong,China)

机构地区：[1]珠海艺术职业学院,广东珠海519000

出　　处：《玩具世界》2024年第11期108-110,共3页Toys World

基　　金：广东省教育厅2023年省高职院校课程思政示范计划项目“课程思政示范课程《影视后期制作》”(粤教职函[2023]45号-KCSZ04278);广东省教育厅第一批省高职院校高水平专业群建设项目“珠海艺术职业学院影视动画专业群”(GSPZYQ2020160)。

摘　　要：在全球文化产业蓬勃发展背景下,潮玩市场崛起,影视后期合成技术逐渐融入潮玩领域。文章聚焦该技术在潮玩设计与推广中的应用,分析其应用价值,包括提升品牌形象、增强消费者购买意愿、扩大市场覆盖面等;探讨其在概念设计、材质光影模拟、动态效果展示、广告宣传制作及虚拟试玩体验等方面的策略及效果;并对未来发展趋势,涵盖技术创新、应用拓展和市场融合等方面进行了探索。Under the background of the vigorous development of the global cultural industry,the designer toy market is rising,and the film and television post-synthesis technology is gradually integrated into the designer toy field.This paper focuses on the application of this technology in the design and promotion of designer toys,analyzes its application value,including improving brand image,enhancing consumers'purchase intention,and expanding market coverage;discusses its strategies and effects in conceptual design,material light and shadow simulation,dynamic effect display,advertising production and virtual trial play experience;and explores the future development trend,covering technological innovation,application expansion and market integration.

关 键 词：影视后期合成技术 潮玩设计 潮玩推广 

分 类 号：TS958.02[轻工技术与工程]