组织记忆与组织遗忘交互作用对企业跨界创新战略的影响  

The Impact of the Interaction Between Organizational Memory and Organizational Forgetting on Enterprise Cross-border Innovation Strategy

作　　者：林艳 张倩 LIN Yan;ZHANG Qian(School of Management,Tianjin University of Technology,Tianjin 300384)

机构地区：[1]天津理工大学管理学院,天津300384

出　　处：《软科学》2024年第11期79-87,95,共10页Soft Science

基　　金：国家自然科学基金项目(71403070);天津市哲学社会科学规划项目(TJGL22-014)。

摘　　要：从组织记忆与组织遗忘交互作用的全新视角出发,以云南白药集团跨界创新实践为例,沿着“战略设计—战略实施—战略实施结果”的逻辑框架,揭示了不同类型的组织记忆与组织遗忘交互作用对企业跨界创新战略的影响。结果表明:云南白药集团跨界创新战略历经了跨界创新初探、多元化、生态化3个阶段,在组织记忆(静态组织记忆、动态组织记忆)和主动组织遗忘(忘却学习、避免恶习)各要素交互作用下,制定、调整和重构跨界创新战略,形成了“全新主打产品—产品族群—品牌生态圈”的战略实施结果,提升了关系构建能力、市场拓展能力与价值共创能力。From the new perspective of the interaction between organizational memory and organizational forgetting,this paper takes Yunnan Baiyao Group's cross-border innovation practice as an example,and reveals the influence of different types of interaction between organizational memory and organizational forgetting on enterprises' cross-border innovation strategy along the logical framework of "strategy design-strategy implementation-strategy implementation results".The results show that:Yunnan Baiyao Group's cross-border innovation strategy has gone through three stages:initial exploration,diversification and ecologicalization of cross-border innovation.Under the interaction of organizational memory(static organizational memory,dynamic organizational memory) and active organizational forgetting(forgetting learning and avoiding bad habits),the cross-border innovation strategy has been formulated,adjusted and reconstructed,and formed the strategic implementation results of "new main product-product group-brand ecosystem",and continuously accumulated and improved the ability of relationship building,market expansion and value co-creation.

关 键 词：组织记忆 组织遗忘 交互作用 跨界创新战略 

分 类 号：F273.1[经济管理—企业管理]