白酒包装企业标准化设计现状及改革策略  

Current Situation and Reform Strategy of Standardized Design in Liquor Packaging Enterprises

作　　者：程渊 CHENG Yuan(Shanxi Xinghuacun Fenjiu Distillery Co.,Ltd.,Lvliang 032205,China)

机构地区：[1]山西杏花村汾酒厂股份有限公司,山西吕梁032205

出　　处：《鞋类工艺与设计》2024年第22期198-200,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：白酒是传统礼仪文化的重要符号,文化底蕴极为深厚,消费群体非常广泛,发展前景也是有目共睹的。受禁酒令等因素影响,在一定程度上降低白酒市场份额,而白酒包装企业针对此现象由包装设计作为切入点,通过优化包装设计扩大消费市场,用以更好地保障白酒的销售量。如今,白酒包装设计形式、结构有所创新,白酒包装文化内涵也获得有效提升,但标准化设计方面还存在一定的不足,后续需要进一步优化白酒包装设计,确保包装对消费者更具吸引力,白酒包装企业的知名度也可获得有效提升。Liquor is an important symbol of the traditional etiquette culture,the cultural heritage is very profound,the consumer groups are very wide,the development prospect is obvious to all.Under the influence of prohibition and other factors,the market share of liquor is reduced to a certain extent.In view of this phenomenon,liquor packaging enterprises take the packaging design as the entry point and expand the consumption market by optimizing the packaging design,so as to better guarantee the sales volume of liquor.Today,liquor packaging design form,structure innovation,liquor packaging culture connotation also improve effectively,but there are some deficiencies of standardized design,the followup need to further optimize liquor packaging design,to ensure that the packaging more attractive to consumers,liquor packaging enterprise visibility can also obtain effective promotion.

关 键 词：白酒企业 白酒包装 标准化设计 

分 类 号：TS261.48[轻工技术与工程—发酵工程]