考虑零售商公平关切和环保标签的绿色供应链决策研究  

Research on Green Supply Chain's Decision-Making Considering Retailer Equity Concerns and Environmental Labels

作　　者：王丹 叶春明[1] WANG Dan;YE Chunming(School of Management,Shanghai University of Technology,Shanghai 200093,China)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《物流科技》2024年第24期147-151,176,共6页Logistics Sci Tech

摘　　要：在零售商公平关切和公平中性两种情形下,通过构建自贴生态标签策略下的绿色供应链决策模型,并结合数值仿真对两种决策模型的结果进行比较分析。研究表明,消费者对产品绿色标签的信任度对产品价格、绿色努力水平和供应链成员利润有正向的影响;同时,公平关切程度与产品的价格和绿色努力水平呈反比关系;考虑公平关切因素时,产品价格、绿色努力水平和制造商利润均低于公平中性情况,而零售商利润则高于公平中性情况;且随着公平关切程度的增加,零售商利润逐渐增加至平缓,而制造商利润逐渐减少至平缓。In the context of fair concern and fair neutrality in retailers,a decision-making model for green supply chain is constructed by constructing a self-adhesive eco-label strategy.A comparative analysis of the two decision-making models is conducted using numerical simulation.The research indicates that consumers'trust in the green label of products positively influences product prices,green effort level,and profits of supply chain members.Additionally,the fairness concern coefficient is inversely proportional to the price of green products and the level of green efforts.When considering fairness concerns,the retail price,the level of green efforts,and the manufacturer's profit are all lower than those in a fair-neutral scenario,while the retailer's profit is higher than that in a fair-neutral scenario.As the fairness concern coefficient increases,the retailer's profit gradually increases until it levels off,while the manufacturer's profit gradually decreases until it levels off.

关 键 词：零售商公平关切 环保标签 绿色供应链 最优决策 

分 类 号：F274[经济管理—企业管理] X196[经济管理—国民经济]