媒介化社会的体育“饭圈”及其价值认同  

Sports“Fandom”and Value Recognition in Media Society

作　　者：张鑫淼[1] 黄建敏 于世波 ZHANG Xinmiao;HUANG Jianmin;YU Shibo(School of Physical Education,Liaoning Normal University,Dalian 116029,China)

机构地区：[1]辽宁师范大学体育学院,大连116029

出　　处：《体育与科学》2024年第6期36-41,56,共7页Journal of Sports and Science

基　　金：中国大学生体育协会2022年度共研课题“大学生体育‘云竞赛’组织管理研究”,项目号:202204002。

摘　　要：体育“饭圈”作为媒介化社会发展的产物,其形成与发展都受到媒介技术的影响,并在媒介技术嵌入中提升了结构性力量,影响了体育发展。鉴于发展的不可逆性,面对近年来体育“饭圈”的消极影响,与控制其形成与发展相比,从根本把握其形成与发展特征,继而思考引导粉丝形成积极价值认同的路径更具有现实意义。本文认为:体育“饭圈”由粉丝、资本、媒介技术等多主体共构而成,在形成过程中以媒介为基础、以情感为核心、以组织为支撑。体育“饭圈”所展现的排他性、娱乐性、有限性特征,与娱乐圈“饭圈”既有相似之处,也有差异之处,由此,可借鉴娱乐圈“饭圈”部分治理经验,也可从体育与娱乐圈的差异性出发,寻找特色化发展之道。在未来,应从情感、理智、技术多维度推动体育“饭圈”对竞技体育的价值认同,促进体育“饭圈”与体育事业的良性互动和发展。As a product of the development of media society,the formation and development of sports“fandom”are affected by media technology,and enhance the structural force and affect the development of sports in the embedment of media technology.In view of the irreversibility of development,in the face of the negative impact of sports“fandom”in recent years,compared with controlling its formation and development,we should fundamentally grasp its formation and development characteristics,and then think about the path to guide fans to form positive value recognition.This paper holds that sports“fandom”is composed of fans,capital,media technology and other subjects,and takes media as the foundation,emotion as the core and organization as the support in the formation process.There are both similarities and differences between the sports“fandom”and the entertainment“fandom”in its exclusivity,entertainment and limitation.Therefore,we can learn from the entertainment“fandom”part of the governance experience,but also from the differences between sports and entertainment circles,to find the way of characteristic development.In the future,we can promote the value recognition of sports“fandom”to competitive sports from emotional,rational and technical dimensions,and promote the positive interaction and development of sports“fandom”and sports cause.

关 键 词：粉丝 技术 资本 情感 排他 娱乐 

分 类 号：G80-05[文化科学—运动人体科学]