体育“饭圈”化的权力生产及治理策略  

The Power Production and Governance Strategy of Sports“Fandom”

作　　者：唐华[1] 张庆如[2] TANG Hua;ZHANG Qingru(School of Physical Education,Hainan University,Haikou 570228,China;Physical Education and Sports School,Soochow University,Suzhou 215021,China)

机构地区：[1]海南大学体育学院,海口570228 [2]苏州大学体育学院,苏州215021

出　　处：《体育与科学》2024年第6期42-47,共6页Journal of Sports and Science

摘　　要：体育“饭圈”化是体育发展模式转变的过程性呈现,也是新媒介时代一种自组织模式的缩影。随着体育“饭圈”化对社会空间影响的加深,探讨其中的权力生产,不但对体育发展具有积极作用,而且对数字媒体生态中的自组织思考具有积极意义。文章从权力视角出发,对体育“饭圈”化的权力生产及治理策略进行了探讨,认为:(1)体育“饭圈”化经历了从粉丝个体到共同体的社会化过程,在体育“饭圈”化的社会运作中,粉丝间基于情感同向凝聚为“圈”,资本间基于利益同向以“隐身”主体参与体育“饭圈”建构,同时媒介、粉丝等主体基于技术同向而连接并参与建构体育“饭圈”;(2)体育“饭圈”化的权力生产是多方面的,既有体育“饭圈”内部自上而下的权力生产,也有体育“饭圈”同外部组织通过博弈实现的权力生产,同时有体育“饭圈”在由私到公中通过调适进行的权力生产;(3)体育“饭圈”化治理,可从情感治理、关系治理、协同治理等方面进行尝试。The“fandom”of sports is a trend and process presentation of a development mode of sports,and it is also a microcosm of a self-organizing mode in the new media era.With the increasing influence of sports“fandom”on social space,exploring the power production in it not only has a positive effect on the development of sports,but also has a positive significance for the self-organizing thinking in the digital media ecology.From the perspective of power,this paper discusses the power production and governance strategies of sports“fandom”.Firstly,the“fandom”of sports experiences the socialization process from individual fans to the community.In the social operation of sports“fandom”,fans gather as“fandom”based on the same direction of emotion,capitals participate in the construction of sports“fandom”based on the same direction of interests as“invisible”subjects,while media,fans and other subjects connect and participate in the construction of sports“fandom”based on the same direction of technology.Secondly,the power production of sports“fandom”is multifaceted,including the top-down power production of sports“fandom”,the power production of sports“fandom”through game with external organizations,and the power production of sports“fandom”through adjustment from private to public.Thirdly,sports“fandom”governance can be tried from the aspects of emotional governance,relationship governance and collaborative governance.

关 键 词：情感治理 关系治理 协同治理 自组织 共同体 博弈 

分 类 号：G80-05[文化科学—运动人体科学]