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作 者:王玮 张何心 韦姿言 王秋懿 杨雨彤 Wang Wei;Zhang Hexin;Wei Ziyan;Wang Qiuyi;Yang Yutong
机构地区:[1]南京林业大学家居与工业设计学院,江苏南京210037 [2]南京林业大学艺术学院,江苏南京210037
出 处:《家具与室内装饰》2024年第11期8-13,共6页Furniture & Interior Design
基 金:国家社会科学基金艺术学项目“长江大保护背景下长三角乡村景观生态设计研究”(2023BG01252)。
摘 要:研究旨在为特定品牌在短期制定具有继承性的系列化方案提供数据支持,以此策略预测未来发展方向。研究通过文献综述与理论知识结构框架的构建,结合特定沙发品牌案例分析,深入探讨产品族识别层次。以形态与功能知识域映射交点,建立功能沙发产品基因因子库。利用层次分析法推演多方影响因素权重,从中提炼最具特色的功能沙发产品基因,探索其创新实践新方向。研究结果显示出NOUHUAS品牌沙发产品中最具遗传力的三项显性因子与一项隐形因子作为基础的创新组件。尽管产品基因理论已有一定研究模型与流程,但在家居产品领域仍需深入探究,以促进产业进步,并为品牌基因的形成机制及创新产品基因的演变提供高效思路。This study aims to provide data support for developing inheritable serialized plans for specific brands in the short term,offering a strategic approach to predict and shape future development directions.By conducting a literature review and constructing a theoretical knowledge framework,combined with a case study of a specific sofa brand,this research delves into product family identification levels.The morphological and functional knowledge domains are mapped to create a genetic factor pool for functional sofas.The Analytic Hierarchy Process(AHP)is applied to derive the weights of various influencing factors,extracting the most characteristic product genes of functional sofas to explore innovative practices.The findings indicate that the NOUHUAS brand sofas feature three dominant hereditary factors and one recessive factor as the foundation of innovative components.Although product genetics has established certain research models and processes,deeper exploration in the home furnishing sector is essential to drive industrial progress and provide efficient strategies for the formation and evolution of brand and product genes.
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