近20年来中华文化国际传播研究进路与向度——基于CiteSpace知识图谱计量分析  

Developments and Future Directions:Researches on the International Communication of Chinese Culture in the Past 20 Years

作　　者：陈奇 Chen Qi

机构地区：[1]清华大学新闻与传播学院

出　　处：《中国文化研究》2024年第4期66-79,共14页Chinese Culture Research

基　　金：北京市习近平新时代中国特色社会主义思想研究中心重大项目“构建中国话语和中国叙事体系研究”(23LLWXA147)的阶段性成果。

摘　　要：推进中华文化国际传播是提升我国国际传播能力的战略任务,是建设中国特色社会主义文化强国的时代论题。以20年来中国知网数据库“北大核心”和CSSCI中收录的650篇文献为研究数据集,使用文献计量法和CiteSpace可视化分析工具,绘制中华文化国际传播研究的知识图谱,直观呈现热点主题、发展脉络和前沿取向。研究发现,国内学术界围绕这一核心命题形成了“多元一体多支”的理论研究格局。聚合研究热点,囊括中华文化国际传播的历史方位及战略属性、基本内容与路径选择、现实挑战和创新机制等;回溯发展脉络,可以分为萌芽期、明朗期和纵深期三个阶段;探测前沿取向,涵盖服务政治议程、探索传播路径和整合输出内容三大核心旨趣。展望未来,可以从战略传播的力度、学科融合的宽度和情感传播的温度等三维向度深化拓展。Promoting the international communication of Chinese culture is a strategic task aimed at enhancing China’s ability to communicate internationally.It is also a contemporary thesis of developing a strong socialist culture with Chinese characteristics.This study analyzes 650 papers as research objects,employing bibliometric methods and CiteSpace visual analysis tool to create a knowledge map for the study of the international communication of Chinese culture.This map directly presents hot⁃topics,development trends and frontier orientations.The Research finds that around this core proposition,academic circles in China have formed a theoretical research pattern characterized by“multiple integration and multiple branches.”The study aggregates research hotspots,including the historical orientation and strategic attributes of international communication of Chinese culture,basic content and path selection,and the realistic challenges and innovation mechanisms involved.A retrospective analysis of development can be divided into three stages:germination stage,clear stage and deep stage.The exploration of frontier orientations encompasses three core purports:serving political agendas,exploring communication paths and integrating output content.Looking forward to the future,this field can be deepened and expanded in terms of the intensity of strategic communication,the breadth of disciplinary integration and the temperature of emotional communication.

关 键 词：中华文化 国际传播 CITESPACE 知识图谱 文献计量 

分 类 号：G2[文化科学]