打造“中国绿茶彩三角”  

Creating"Colorful Triangle of Chinese Green Tea"

作　　者：张出颖 ZHANG Chuying(School of Finance and Economics,Zhejiang University of Finance and Economics Dongfang College,Haining 314408,China)

机构地区：[1]浙江财经大学东方学院金融与经贸学院,浙江海宁314408

出　　处：《中国茶叶》2024年第12期74-79,共6页China Tea

摘　　要：浙江安吉、浙江长兴和安徽广德3个县市相邻,分属浙皖两省,地理上形成三角之势。安吉白茶、长兴紫笋茶和广德黄金芽均为中国绿茶大类中的彩色茶,同时也是当地农业的支柱产业。为探究在新时代背景下,如何充分利用现有资源,推动3地茶产业协同创新,文章提出打造“中国绿茶彩三角”这一全新茶产业IP,通过分析概念可行性、梳理3地茶叶特点等途径,对概念落地提出路径建议,以期助力3地茶产业实现联盟抱团发展,并为3地农业切入长三角一体化进程提供抓手。The three counties Zhejiang Anji,Zhejiang Changxing and Anhui Guangde are adjacent to each other,belong to Zhejiang and Anhui provinces,forming a triangular trend in geography.Anji Bai tea,Changxing Zisun tea and Guangde Huangjinya are all colorful teas in the Chinese green tea category,which are the pillar industries of local agriculture.In order to explore how to make full use of existing resources and promote collaborative innovation of tea industry in the three places under the background of the new era,the paper proposed to build a new tea industry IP of"Colorful triangle of Chinese green tea".By analyzing the feasibility of the concept and sorting out the characteristics of tea in the three places,the paper put forward suggestions for the implementation of the concept,so as to help the tea industry in the three places achieve alliance and group development,and provide a starting point for the integration process of the Yangtze River Delta.

关 键 词：安吉 长兴 广德 茶产业 “彩三角” 产业IP 

分 类 号：S571.1[农业科学—茶叶生产加工] F307.12[农业科学—作物学]