虚拟创新社区中的参与激励与用户创业意愿  

Incentives for participation in virtual innovation communities and users’entrepreneurial intentions

作　　者：王莉[1] 陈韵[1] 金曼慧 梁建 程国萍[1] WANG Li;CHEN Yun;JIN Man-hui;LIANG Jian;CHENG Guo-ping(School of Economics and Management,Tongji University,Shanghai 200092,China;College of Business,University of Texas at Arlington,Arlington 76010,USA)

机构地区：[1]同济大学经济与管理学院,上海200092 [2]德克萨斯大学阿灵顿分校商学院,美国阿灵顿76010

出　　处：《管理科学学报》2024年第10期1-16,共16页Journal of Management Sciences in China

基　　金：国家自然科学基金资助项目(72072130);同济大学“创新设计与智能制造学科群建设”资助项目;中央高校基本科研业务费专项资金资助项目(22120220297);上海市教委资助科研创新项目(2023SKZD04)。

摘　　要：用户创业是近年来的一个新兴议题,本研究以虚拟创新社区为背景,基于动机的有机整合理论,诠释了社区参与激励、用户创新行为对用户创业意愿的影响,以及用户角色认同在其中的调节作用.两个实证研究结果表明:1)社区参与激励正向影响用户创新行为,进而正向影响用户创业意愿;2)用户创新行为在社区参与激励和用户创业意愿之间起着中介作用;3)社区参与激励通过用户创新行为对用户创业意愿的间接影响受到用户角色认同(包括志愿者角色和创业者角色两类)的调节.具体而言,志愿者角色认同对社区参与激励通过用户创新行为影响用户创业意愿的间接关系具有负向调节作用;而创业者角色认同则对这一间接关系具有正向调节作用.本研究通过探讨虚拟创新社区中用户创业意愿的影响因素,从社区激励层面,客观、全面地揭示了用户创业意愿的形成机制,有助于完善用户创业理论体系,而且对于帮助用户进行科学的创业决策和推动虚拟创新社区实现创新孵化的成功具有重要现实意义.User entrepreneurship has been a frontier topic in recent years.Based on the organismic integration theory of motivation,this research elaborates on the impacts of incentives for participation in communities and users'innovative behaviors on their entrepreneurial intentions and the moderating role of users'role identity in virtual innovation communities.The results from two empirical studies indicate:1)Incentives for participation in communities are positively related to users'innovative behaviors,which in turn increase users'entrepreneurial intentions;2)The influence of incentives for participation in communities on users'entrepreneurial intentions is mediated by users'innovative behaviors;3)The indirect effect of incentives for participation in communities on users'entrepreneurial intentions through innovative behaviors is moderated by role identity(i.e.,volunteer role and entrepreneurial role).Specifically,the identity of the volunteer role has a negative moderating effect on the indirect relationship between incentives for participation in communities and users'entrepreneurial intentions through users'innovative behaviors;however,the identity of the entrepreneurial role has a positive moderating effect on this indirect relationship.By examining the factors influencing user entrepreneurial intentions in virtual innovation communities,this study reveals the formation mechanism of the users'entrepreneurial intentions objectively and comprehensively from the level of incentives for participation.It contributes to user entrepreneurship theory,assists users in making entrepreneurial decisions scientifically,and promotes the success of innovation incubation in virtual innovation communities.

关 键 词：虚拟创新社区 社区参与激励 用户创新行为 用户创业意愿 角色认同 

分 类 号：C931[经济管理—管理学]